Last Updated: January 1, 2020
Please take time to read this Privacy Policy. This Privacy Policy explains how VIZIO, Inc. and its affiliates, (“VIZIO”, “we,” or “us,” interchangeably) collect, use, share, and protect information collected by VIZIO, which includes VIZIO website (“sites”), devices, products, or services. Please note that at times and as expressly indicated, this Privacy Policy discusses the separate data collection, use and sharing practices by its affiliates and subsidiaries.
Your privacy is a priority to VIZIO, and VIZIO takes responsible measures to protect it.
By accessing and using VIZIO site, products and/or services, you agree to accept the terms and conditions of this Privacy Policy, and you consent to the use and disclosure of the information collected by VIZIO according to this Privacy Policy. You also acknowledge that you are aware that this policy may change over time. The Privacy Policy applies to all VIZIO sites, products and services. The VIZIO.com website (VIZIO.com/privacy) (“the Site”) contains the most current version of this Privacy Policy.
I. How We Collect Your Information
A. Information You Provide to Us
B. Other Information We Collect
C. Cookies and Other Similar Technologies
IV. Consumer Controls for the Handling of Information
This Privacy Policy does not apply to the practices of any company or individual that VIZIO does not control. This Privacy Policy does not apply to non-VIZIO applications, Web services, or tools that you download or access from a VIZIO product (including third-party services or applications accessed through VIZIO products). You should review the privacy policies of these applications and services to learn more about their privacy practices, which may differ significantly from VIZIO's.
VIZIO collects certain information that you provide to us – for example, when you visit our website, when you purchase a VIZIO product, when you register a product, and when you contact us.
VIZIO collects certain information when you interact with the website and from internet-connected VIZIO devices. The information includes the following:
VIZIO uses cookies and similar technologies to automatically collect information from your device about your use of the sites and to provide additional functionality.
Cookies. By using cookies, we can measure how you have interacted with the site. Cookies allow us to remember that you logged into the site using your username and password, so you are not asked to re-enter your log-in information each time you visit the site. Our third-party partners also use cookies and similar technologies to understand how you interact with our site to measure audience engagement. This means that we and our partners may collect your browser type, unique identifiers, geolocation, web pages visited, duration of visit, content viewed, advertisements viewed, and other click-stream data. We and our third-party partners may use cookies to serve ads about our products when they visit other sites. Your browser contains features to help you manage, remove, or prevent placement of cookies. Some of these service providers participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted advertising. Please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance to learn more.
Most browsers allow individuals to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. Please refer to http://www.allaboutcookies.org/manage-cookies/index.html for more information. Declining certain cookies may cause certain parts of VIZIO’s products / services to cease working.
Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, measure the success of VIZIO’s marketing campaigns and compile statistics about usage of the products / services and response rates (for example, recording how many e-mails in a campaign were opened).
Flash LSOs. VIZIO may use Flash LSOs and other technologies to, among other things, collect and store information about your use of the products / services. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel, which can be found HERE. You can also go to HERE and follow the instructions (which may explain, for example, how to delete existing Flash LSOs, how to prevent Flash LSOs from being placed on your computer without you being asked, and how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.
Site and Product Analytics.
Site Functionality.
VIZIO uses information collected for the following purposes:
Sharing with Affiliated Companies. Information collected from you may be accessed or shared with VIZIO-affiliated companies to improve and operate the site and perform data analytics, carry out data analytics, conduct product management, and/or engineer new products.
Sharing with Service Providers and Vendors. VIZIO may share information with other companies who work with VIZIO in VIZIO’s business. Its purposes for sharing information include:
Sharing with Application Partners and Other Third Parties.
The policies described in this VIZIO Privacy Policy do not apply to these parties, which may have their own privacy policies.
Information Posted on VIZIO.com. Where applicable, if you post user comments or engage in similar activity, please remember that anything you post may be publicly available. In other words, publicly displayed information is public. Portions of your user profile may also be available to other users of or visitors to VIZIO’s sites. Any such submissions to VIZIO will be public and will not be considered information. VIZIO does not control, and is not responsible for, the actions of other users of the VIZIO site with respect to any information you post. In addition, information that you post may be collected and used by others to send you unsolicited messages and for other purposes.
Sharing Viewing Data with Data Partners. VIZIO associates Viewing Data with other data about the performance, settings, or features of a particular VIZIO device. Our authorized cloud service providers may store this data solely on our behalf and for no other purposes. We may share Viewing Data with vendors, consultants and service providers who work on our behalf and make our business-to-business activities in digital advertising possible. We also license Viewing Data to analytics companies, media companies, advertisers, ad agencies, and other ad technology companies who measure ad effectiveness or aid personalization of ads, through written agreements which strictly prohibit attempts at identification or re-identification of shared information. Viewing Data is used for the purposes listed below:
VIZIO does not permit data partners to combine or associate the Viewing Data with any information that will result in the Viewing Data becoming identifiable to individual customers. VIZIO may combine information (including Activity Data or Viewing Data) collected with other information so that VIZIO can provide, market, and improve VIZIO’s products and services – such as by enhancing popular product functionality and by modifying services to better meet VIZIO’s customers’ needs. VIZIO may also match your data with VIZIO’s partners’ data to help market VIZIO’s products or services to you and provide advertising tailored to your individual interests based on how you browse and shop online.
Other Circumstances for Disclosing Information. VIZIO will disclose information as required by law, or if any of the following applies in VIZIO’s judgment:
International Transfers. VIZIO is a company located in Irvine, California in the United States. If you are located outside of the United States, please be aware that any information VIZIO collects may be processed and transferred to the United States and be subject to U.S. law. By using VIZIO products and services or providing VIZIO with any information, you consent to the collection, processing, maintenance, and transfer of such information to and in the U.S.
Controlling Your Email Marketing Choices. You may opt out of receiving marketing emails from us at any time by following the instructions in those messages (often it will be a notice or link at the bottom of the message). If you opt out, we may still send you non-marketing emails, such as emails about your accounts and our business dealings with you, or, as allowed by applicable law.
Controlling How SmartCast Products Collect Your Data. You are not required to create a personal account to use your SmartCast Products. You may use your SmartCast Products and services (a) without registering the product to your name and email address, (b) by using the SmartCast Mobile App in Guest Mode, and/or (c) without using the SmartCast Mobile App at all. As described below, in Guest Mode, VIZIO may nonetheless build a history of your interactions with a SmartCast Product even though VIZIO does not know who you are. Users of SmartCast products and services have a number of ways to control information connected with your device:
Controlling the Collection of Viewing Data. For textual as well as graphical instructions on how to turn Viewing Data off or on, visit http://www.vizio.com/viewingdata. If you are unable to locate the Viewing Data setting on your VIZIO TV or display, contact VIZIO customer service by emailing privacy@vizio.com or calling (855) 472-8817. Please note that if your TV or display is ever reset to factory settings, the device will return to its default settings, and Viewing Data will be reset to the “OFF” position. You may again turn the feature on by following the procedure described above.
Turning the Viewing Data feature off or on will affect only the TV or display where you have made that selection. When you turn off collection of Viewing Data (if it was previously turned on), logs of Viewing Data will be deleted from our database.
However, even if Viewing Data is turned off, information other than Viewing Data will still be collected from you when you separately provide such information, such as when you submit a support request or participate in a promotion and from other sources as described elsewhere in this Privacy Policy.
REMINDER: You always have the option to control the collection of Viewing Data in your TV or display’s Settings menu. Viewing Data collection is only enabled if a user AGREES to this collection. However, for a period of time you may continue to see tailored ads on other devices that were targeted on the basis of Viewing Data that was shared before you turned off collection. Disabling the Video ACR (Viewing Data) feature in the Settings Menu will not, however, affect or limit Activity Data collection through SmartCast Products, which is used to personalize and recommend content within the SmartCast TV, display or SmartCast Mobile App. If you intend to sell or otherwise give away your VIZIO TV or display, you should perform a “factory reset.”
How You Can Access or Remove Information. If you desire access to view, correct or remove information, please call (855) 472-8817. If you request removal of personal information, you acknowledge that residual information may continue to reside in VIZIO’s records and archives, but VIZIO will not use that information going forward for commercial purposes. VIZIO reserves the right to maintain information if VIZIO has suspended, limited, or terminated your access to the VIZIO site or VIZIO products and services for violating any applicable Terms of Use or Terms of Service. This paragraph does not apply to information that cannot be reasonably used to identify you. VIZIO reserves the right to refuse to process data removal requests that are impractical or jeopardize the privacy of others.
If you are a California resident, click here to learn more about the privacy controls available to you.
How Long VIZIO Stores the Information Collected. VIZIO will retain information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine VIZIO’s retention periods include: (i) the length of time VIZIO has an ongoing relationship with the customer and provide VIZIO’s products and services; (ii) whether there is a legal obligation to which VIZIO is subject; and (iii) whether retention is advisable in light of VIZIO’s legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations). Please note that if when you turn off collection of Viewing Data (if it was previously turned on), logs of Viewing Data will be deleted from our database.
How VIZIO Protects the Information Collected. VIZIO uses reasonable and appropriate measures to protect information within VIZIO’s organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. To help protect your information, we recommend consumers follow best practices for internet activities, including proactive password management and router security protocols.
Handling of Minors’ Data. VIZIO recognizes that parents, guardians, or other adults often purchase VIZIO’s products for family use, including use by minors. VIZIO will not knowingly sell information from children under age 13 for any purpose nor will VIZIO knowingly accept registration from them. In some cases, particularly where information is collected electronically, VIZIO may not be able to know whether information was collected from a child under age 13. VIZIO treats this information as though it were provided by an adult. However, if VIZIO learns that it has collected information of a child under age 13, VIZIO will attempt to delete that information as soon as possible and take any other measures required under applicable law.
Contacting VIZIO.
If you have any questions regarding this Privacy Policy or your interactions with VIZIO, please contact VIZIO at privacy@vizio.com.
Revisions to this Privacy Policy. As VIZIO's business changes and grows, VIZIO may make changes to this Privacy Policy. Please check back periodically to review these changes. If VIZIO’s changes have a significant effect on the way VIZIO uses or discloses your information, however, VIZIO will announce the changes in a more prominent way. These announcements may include, for example, messaging on the screen of your VIZIO TV or display or prominent disclosures on VIZIO.com. VIZIO will use and disclose your information according to the latest version of the Privacy Policy. The latest version of the Privacy Policy will be available at http://www.vizio.com/privacy.
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Privacy Policy Addendum for California Residents
Under the California Consumer Privacy Act or CCPA, California residents are afforded certain rights regarding their personal information.
Data Access Requests. A California resident may request access to:
Date Deletion Requests. California residents may also request that we delete their personal information.
How you can access or delete your Personal Information. If you are a California resident and want to make an access or deletion request, please click here.
Do Not Sell My Personal Information. We use cookies and other technologies on our site for advertising purposes, and other companies receive information about site activity associated with your browser or device and use that information to serve you ads on other sites. You have choices about the use of cookies and other technologies. See Cookies and Other Similar Technologies in the Privacy Policy for more information. You may also opt-out of the sharing of this information by clicking here: Do Not Sell My Information.
VIZIO will not unlawfully discriminate against you for exercising your privacy rights.
Collection and Sharing of Personal Information. Below are tables explaining the personal information we collect from your devices and from other interactions with us and how we source, handle, and share this information.
In addition, please note that VIZIO will disclose information as required by law, or if any of the following applies in VIZIO’s judgment:
CCPA – When you Visit the Site or Interact with Us.
Categories of Information |
Uses of Information |
Sharing of Information |
Identifiers, including your name, email address, login credential, phone number, and mailing address.
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We use this information to fulfill requests, to communicate with you, assist with registration and log-in functionality, to promote and fulfill VIZIO promotions, and to keep track of your information requests. |
We share this information with our service providers to deliver our services and features, to facilitate our customer support interactions and responses to requests you make, to market to you about our products, and to process purchases. |
Personal information as defined by Cal. Civ. Code 1798.80, such as your name, address and telephone number |
We use this information to fulfill requests, to communicate with you, assist with registration and log-in functionality, to promote and fulfill VIZIO promotions, and to keep track of your information requests. |
We share this information with our service providers to deliver our services and features, to facilitate our customer support interactions and responses to requests you make, to market to you about our products, and to process purchases. |
Commercial information, such as information about the products you request or purchase. |
We use this information to process and fulfill your requests, to communicate with you, to promote and fulfill VIZIO promotions, and to keep track of your information requests. |
We share this information with service providers to process customer purchases from VIZIO. This includes when we share data to deliver products to you, to process transactions, or to fulfill customer orders or requests. |
Internet or other electronic network activity information, including search and browsing history, information collected from cookies and similar technologies, and analytics data. |
We will use this information to operate and improve our site, personalize your experience, perform analytics, to deliver ads and promotions about our products, to assess your interest in VIZIO products and services, and to conduct customer research and surveys.
We will also use this information to help you find retailers to purchase the VIZIO devices you are interested in. |
We share your information with service providers who provide analytics, advertising, and other services for us. |
Geolocation data |
VIZIO collects IP addresses on the VIZIO Site to derive zip-code level location to better understand how our Sites are being used and to provide you with relevant advertising. |
We share this information with service providers who assist with the functionality of the Site. |
Inferences derived from personal information |
We use this information to derive insights about our customers and their preferences, in order to improve our products and services. |
Not applicable. |
CCPA – When You Use a VIZIO Internet-Connected Device or Service.
Categories of Information |
Uses of Information |
Sharing of Information |
Identifiers, including your name, email address, and usernames / login credentials.
VIZIO also collects device identifiers (including IP address, MAC address, and product model numbers), and “friendly names” for devices.
Certain of this information may also constitute personal information as defined by Cal. Civ. Code 1798.80, including your name and email address. |
This information is used to provide firmware upgrades, register your device, assist with connecting devices to the internet or other devices, and otherwise to support the operation of VIZIO devices. VIZIO also uses this information to deliver and personalize service, recommendations, and advertising according to the device or account being used.
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This information is shared with service providers to provide firmware upgrades, assist with product registration and support, assist with connectivity, and otherwise supporting the operation of VIZIO devices. This information is shared service providers in order to delivering content to you, to operate VIZIO devices, to provide our services, and to deliver ads and promotions to you.
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Internet and electronic network activity, such as operational and technical data (such as hardware and software versions chipset IDs, region, and language settings) and Activity Data. |
Operational & Other Technical Data VIZIO uses operational and other technical data to provide firmware upgrades to VIZIO devices, assist with connecting the VIZIO devices to the internet or to other internet-connected devices (i.e. speakers, tablets, or smartphones), and otherwise support the operation of VIZIO devices. Activity Data VIZIO uses Activity Data to provide SmartCast services, assist with device connectivity, create new products and services, to deliver advertising on SmartCast Products or third-party applications, to understand the effectiveness of such advertising, to send information about VIZIO products and services, and to personalize and recommend content. VIZIO may also use Activity Data collected to provide summary reports to application partners or third-party advertisers.
Viewing Data Device data collected from Internet-connected VIZIO devices and TV displays may be associated with Viewing Data and other data about the performance, settings, or features of particular VIZIO device and shares it with select data partners for specified purposes, through written agreements which strictly prohibit attempts at identification or re-identification of shared information. These select data partners use Viewing data for summary reports and analytics, audience measurement, and ad targeting and selection, including during broadcast, cable, satellite or internet based television programming. In doing so, these select data partners may combine and enhance Viewing Data with demographic information, digital activities (online purchase activity) or information from offline and online sources.
VIZIO may combine information (including Activity Data or Viewing Data) collected with other information so that VIZIO can provide, market, and improve VIZIO’s products and services – such as by enhancing popular product functionality and by modifying services to better meet VIZIO’s customers’ needs. VIZIO may also match your data with VIZIO’s partners’ data to help market VIZIO’s products or services to you and provide advertising tailored to your individual interests based on how you browse and shop online. |
Operational & Other Technical Data VIZIO shares operational and other technical data with service providers to provide firmware upgrades, assist with connectivity, and otherwise support operation of VIZIO devices. Activity Data VIZIO shares Activity Data with service providers to assist with analytics about product usage and to deliver relevant content and advertising. Viewing Data Viewing Data is shared with companies only at the instruction of users who have agreed to Viewing Data collection and sharing. These data partners include analytics companies, media companies, advertisers, ad agencies, and other ad technology companies. VIZIO also shares Viewing Data with authorized service providers. |
Geolocation data collected from IP addresses and wi-fi access points |
VIZIO collects IP addresses and/or wi-fi access points from SmartCast Products and VIZIO Internet-connected TVs and displays to assist in determining their zip code level location information (with no precise targeting of the physical location of devices at a more local level). |
VIZIO may share geolocation data with service providers.
VIZIO shares IP Address with Viewing Data to companies only at the instruction of users who have agreed to Viewing Data collection and sharing. |
Audio, electronic, visual, thermal, olfactory or similar information |
Please refer to uses of Viewing Data discussed under the category: Internet and electronic network activity.
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Please refer to sharing of Viewing Data discussed under the category: Internet and electronic network activity.
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Inferences derived from personal information |
Please see prior discussions of (i) personalization of content and advertising and (ii) the collection and sharing of Viewing Data. |
Please see prior discussions of (i) personalization of content and advertising and (ii) the collection and sharing of Viewing Data. |