VIZIO Privacy Policy Addendum for California Residents

I. Scope and Applicability

This Privacy Policy Addendum for California Residents (“CA Addendum”) applies to California residents and describes your rights and choices with respect to the processing of your personal information under the California Consumer Privacy Act (“CCPA”), as supplemented and amended by the California Privacy Rights Act (“CPRA”) (the “CCPA” and “CPRA” collectively referred to herein as the “CCPA”). This CA Addendum does not apply to VIZIO employees or job applicants. This CA Addendum controls to the extent it conflicts with any provision in the main body of the VIZIO Privacy Policy (“Policy”). Capitalized terms not defined in this CA Addendum are defined in our Policy.

II. How We Collect, Use, and Share Information

Below is a summary describing the personal information we collect from you, as classified under the CCPA, the reason we collect your personal information, and how we share your information. Please see our Policy for further detail about how we collect, process, and share personal information about you.

  1. When you Visit our Website (VIZIO.COM) or Interact with Us 
    1. Categories of Information – As described further in our Privacy Policy, when you visit our website or interact with us, we or our service providers may collect the following categories of personal information for business or commercial purposes. We collect this personal information directly from you when you communicate with us, indirectly through cookies and related technologies, and from third-party service providers, data aggregators, and marketing partners. 
      • Identifiers, including your name, email address, login credentials, phone number, and mailing address; 
      • Commercial information, such as information about the products you request or purchase; 
      • Internet or other electronic network activity information, including search and browsing history, information collected from cookies and similar technologies, and analytics data; 
      • Geolocation data;
      • Visual information (specifically, photos, videos, or other VIZIOgram Content that you choose to upload to VIZIOgram if you use that feature); and 
      • Inferences derived from personal information. 
    2. Uses of Information – We use the categories of personal information identified above for the following business and commercial purposes, to: 
      • Fulfill requests; 
      • Learn more about you such as by receiving information from other companies;  
      • Communicate with you including about promotions and offers according to your choices; 
      • Market and promote our products and services to you; 
      • Provide for the integrity and availability of our websites; 
      • Maintain or support VIZIO products and services; 
      • Improve products and services; 
      • Advertise third-party products and services and permit third parties to do the same; 
      • Personalize our features and services to your preferences; 
      • Conduct analytics; 
      • Ensure security and prevent fraud; 
      • Support legal functions; and 
      • Comply with applicable laws, legal processes, or regulations. 
    3. Sharing of Information – In the past 12 months, we have shared for a business purpose (excluding any sales of information discussed in the next section) the following categories of personal information: 
      • Identifiers: with service providers to deliver our services and features, facilitate our customer support interactions and responses to requests you make, market to you about our products, and process purchases; 
      • Commercial Information: with service providers to process customer purchases from VIZIO, including when we share data to deliver products to you, process transactions, or fulfill customer orders or requests; 
      • Internet or Other Electronic Network Activity Information: with service providers who provide analytics, advertising, and other services for us; and
      • Geolocation Data: with service providers who assist with the functionality of our websites. 
    4. Selling of Information – In the past 12 months, we have sold the following categories of personal information: 
      • Identifiers: to our advertising partners to show you ads we think  may interest you; 
      • Internet or Other Electronic Network Activity Information: to our advertising partners to show you ads we think may interest you; and 
      • Geolocation Data: to our advertising partners to show you ads we think may interest you. 
  2. When You Use a VIZIO Smart Product or Service 
    1. Categories of Information – As described further in our Policy, when you use a VIZIO Smart Product or Service, we or our service providers may collect the following categories of personal information for business or commercial purposes. We collect this personal information from you when you interact with your device and from third-party service providers, data aggregators, and marketing partners. 
      • Identifiers, including your name, email address, login credential, phone number, and mailing address, as well as device identifiers (including IP address, MAC address, and product model numbers), and “friendly names” for devices; 
      • Commercial information, including records of products or services purchased; 
      • Internet and electronic network activity information, such as operational and technical data (e.g., hardware and software versions chipset IDs, region, and language settings), Mobile App Data, Mobile Streaming Data, Viewing Data, and Activity Data; 
      • Geolocation data; 
      • Audio, electronic, visual or similar information (including, for VIZIOgram users, the selected photos or videos that such VIZIOgram users upload to VIZIOgram); and 
      • Inferences derived from personal information. 
    2. Uses of Information – We use the categories of personal information identified above for the following business and commercial purposes, to:
      • Fulfill requests; 
      • Learn more about you such as by receiving information from other companies; 
      • Communicate with you including about promotions and offers according to your choices; 
      • Market and promote our products and services to you; 
      • Maintain or support VIZIO products and services; 
      • Improve products and services; 
      • Advertise third-party products and services and permit third parties to do the same; 
      • Personalize our features and services to your preferences; 
      • Conduct analytics; 
      • Ensure security and prevent fraud; 
      • Support legal functions; and 
      • Comply with applicable laws, legal processes, or regulations. 
    3. Sharing of Information – In the past 12 months, we have shared for a business purpose (excluding any sales of information discussed in the next section) the following categories of personal information: 
      • Identifiers: (1) with service providers to provide firmware upgrades, assist with product registration and support, assist with connectivity, and otherwise support the operation of VIZIO devices, and (2) with service providers to deliver content to you, operate VIZIO devices, provide our services, and deliver ads and promotions to you;
      • Commercial Information: with service providers to provide payment processing services;
      • Internet or Other Electronic Network Activity Information and Inferences Derived from Personal Information: with service providers who provide analytics, advertising, and other services for us;
      • Geolocation Data: with service providers who assist with the functionality of our devices and services; and
      • Visual Information: with other VIZIOgram users with whom you decide to share your VIZIOgram Content.
    4. Selling of Information – In the past 12 months, we have sold the following categories of personal information: 
      • Identifiers: (1) to ad agencies and other ad technology companies who measure ad effectiveness or aid personalization of ads, and (2) with data partners including analytics companies, media companies, advertisers, ad agencies, measurement providers, and other ad technology companies; 
      • Internet or Other Electronic Network Activity Information: (1) to ad agencies and other ad technology companies who measure ad effectiveness or aid personalization of ads, and (2) with data partners include analytics companies, media companies, advertisers, ad agencies, measurement providers, and other ad technology companies;
      • Geolocation Data: (1) to ad agencies and other ad technology companies who measure ad effectiveness or aid personalization of ads, and (2) with data partners including analytics companies, media companies, advertisers, ad agencies, measurement providers, and other ad technology companies; and 
      • Inferences Derived from Personal Information: (1) to ad agencies and other ad technology companies who measure ad effectiveness or aid personalization of ads, and (2) with data partners including analytics companies, media companies, advertisers, ad agencies, measurement providers, and other ad technology companies. 
    5. Additional Disclosures of Personal Information – In addition to the disclosures listed above, please note that VIZIO will disclose information as required by law, or to the following third parties in the circumstances described below: 
      • Courts and Other Third Parties in Response to Legal Requests: if the information is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena). 
      • Law Enforcement and Third Party Partners: if the information is relevant to a crime that has been or is being committed; if an emergency exists that poses a threat to your safety or the safety of another person; or it is necessary to protect the rights or property of VIZIO or VIZIO’s employees.
      • Acquiring Company or Companies: If the ownership of VIZIO, Inc. or an affiliate or their respective assets changes as a result of a merger, acquisition, sale of assets, or in the unlikely event of a bankruptcy, information may be transferred to another company. The acquiring companies may only use information in accordance with the Policy.
      • Automated Decision Making: We may use algorithms, machine learning, or artificial intelligence tools to help analyze and understand data for purposes of improving and personalizing advertising, VIZIO services, and/or user experiences. VIZIO does not subject your personal information to automated decision making that produces legal or similarly significant effects without suitable safeguards and an appropriate legal basis.

III. Your CCPA Privacy Rights

The CCPA provides California residents with certain rights regarding their personal information. These rights are not absolute and certain exceptions apply under the CCPA. To exercise any of the rights described below, see the “Exercising Your CCPA Rights” section. 

  1. Right to Know – You have the right to know the categories and specific pieces of personal information we have collected about you in the previous 12 months.
  2. Right to Correct – You have the right to request we correct inaccuracies in personal information we have collected specifically about you.
  3. Right to Deletion – You have the right to request that we delete any personal information we have collected about you.
  4. Right to Request Information – You have the right to request information about the collection, sale, and disclosure of your personal information from the previous 12 months.
  5. Right to Opt-Out of the Sale or Sharing of Information – You have the right to opt-out of the sale or sharing of personal information we have collected about you. 
  6. Right to Non-Discrimination – You have the right to not receive discriminatory treatment for exercising any of your CCPA rights. VIZIO will not treat you differently for exercising any of the rights described above.
  7. Other Choices – You may have additional advertising choices which are detailed in our Policy. To learn more about your advertising choices please visit: Ads & Privacy FAQ. You can also view Advertising & Privacy FAQ on your VIZIO OS product by visiting the “About” page located in “Extras.”

IV. Exercising Your CCPA Rights

If you wish to exercise the above CCPA rights, please follow the directions provided below. 

  1. How to Access, Correct or Delete My Information – If you are a California resident and wish to access, correct or delete your information, make a request by filling out this form and selecting the right you wish to exercise so that we can verify your request. We will use the information you provide to process your access, correction or deletion request, verify your identity, maintain a record of your request, and our response. 

    Authorized Agents. You may also authorize an individual (your “agent”) to submit a request on your behalf. If you use an agent to submit a request to opt-out on your behalf, we may require you to verify your identity directly with us, and directly confirm with us that you provided the authorized agent permission to submit the request. Subject to California law, we will not act upon a request until your identity has been sufficiently verified. 

    Response Timing. We process your access, correction and deletion requests as soon as reasonably practicable and in compliance with any applicable legal requirements. Please note that it may take additional time to verify and fulfill requests submitted by agents. 

 

  1. How to Opt-Out of the Sale OR Sharing of My Information - The following section describes how VIZIO sells or otherwise shares your personal information and how you can opt-out: 

    • VIZIO.com Website Information: When you visit VIZIO.com, cookies may be placed on your device via your browser to collect information which might relate to you, your preferences, or your device, and they are mostly used to make our websites work as you expect them to and to provide a more personalized web experience. For more information about these technologies, see Cookies and Other Similar Technologies.


      VIZIO.com uses some cookies and other tracking technologies that disclose information to third parties for analytics and targeted ad purposes in ways that could be deemed a sale or share under the CCPA. Under the CCPA, you have the right to opt-out of the “sale” or “share” of your personal information.


      To exercise your right to opt-out of the sale or sharing of personal information, click the Do Not Sell Or Share My Personal Information footer on the bottom of this page. This preference center provides on-off toggle switches to control your “Do Not Sell or Share” preferences. This may affect our ability to personalize ads according to your preferences.

      • Viewing Data: Some VIZIO units are equipped with automatic content recognition (“ACR”) technology that can understand viewing behavior and usage including audio and video programming, ads, gaming content and Over the Top (OTT) device apps in real-time (“Viewing Data”). Users must affirmatively consent to activation of this technology, either during Set Up or via the Settings. For more information about this program, please refer to VIZIO's Viewing Data Supplement.

        Toggle Switch: Viewing Data collection can be controlled from an on-off toggle switch in Settings on your VIZIO OS product. Turning Viewing Data off will trigger the deletion of historical logs of Viewing Data for the device from our database. It will not affect the performance of your VIZIO device.

        For textual as well as graphical instructions on how to locate the toggle switch to turn Viewing Data off or on, visit the  Ads & Privacy FAQ. If you need any technical assistance, contact VIZIO customer service by calling (855) 472-8817 or emailing privacy@vizio.com.

        Please note, turning the Viewing Data feature “off” or “on” will affect only the TV or display where you have made that selection.

    • Ad Settings: Your VIZIO OS product comes with a unique identifier called TV Ad ID. The TV Ad ID helps advertisers serve personalized ads to your VIZIO OS product.

      If you would like to opt-out of these personalized ads, you can choose to turn ON the Limit Ad Tracking setting on your VIZIO OS product. When you turn ON the Limit Ad Tracking setting, your TV Ad ID will not be passed or used for personalized ads on that device. You can toggle on/off Limit Ad Tracking in the Settings menu on your VIZIO OS product. You can also reset your TV Ad ID in the Settings menu on your VIZIO OS product.

      For detailed instructions about these settings please visit: Ads & Privacy FAQ. 

V. How to Contact Us

To submit questions about this Policy or CA Addendum, or to update or request changes to your personal information, please contact us at privacy@vizio.com.