VIZIO SmartCast™ E-Series™ Ultra HD Home Theater Display™ Joins Next Generation Smart Entertainment Ecosystem with Ultra HD Picture Quality

Irvine, CA — April 19, 201 6 VIZIO, Inc. announced today its all-new VIZIO SmartCast E-Series Home Theater Display collection which joins the brand’s next generation smart entertainment ecosystem of displays, sound bars and speakers. With Google Cast built-in, the E-Series collection is an ideal blend of VIZIO SmartCast App-enabled smart features and Ultra HD, offered in Home Theater Display models ranging from 43” – 70” class sizes. The line-up also includes HDTVs available from 32” – 55” class screen sizes. The VIZIO SmartCast E-Series collection is rolling out now and starts at an MSRP of $469.99 for the 43” Ultra HD class size. 

The SmartCast ecosystem makes it easier than ever for E-Series consumers to discover content on their mobile devices and simply tap to Cast that entertainment to their display.  Available for download, the new VIZIO SmartCast app transforms iOS or Android mobile devices into a powerful touchscreen remote that can control any VIZIO SmartCast device in the home. The app offers intuitive aggregation of content for faster discovery and simpler playback and control.  Users can search and browse content by genre across multiple apps at once, then select the app or source to play the content. On-screen navigation is also simplified. Rather than struggling to see and adjust settings or navigate apps from across the room, VIZIO SmartCast app users have easy access to all menus and playback controls right from their mobile screen. The E-Series collection also ships with a standard IR remote control, giving consumers an alternative way to control basic functions of the display.

“The VIZIO E-Series truly offers an uncompromised value to consumers,” said Matt McRae, Chief Technology Officer, VIZIO. “The product line gives consumers a whole new way to engage with content thanks to Google Cast built-in and the VIZIO SmartCast app. E-Series consumers can also reap the benefits of 4K Ultra HD technology with enhanced clarity and lifelike detail now playing a fundamental role in their entertainment experience.”

The VIZIO SmartCast E-Series collection continues to offer uncompromised value with brilliant picture quality and features not commonly found in other entry level displays. While the HDTV 32” – 55” class sizes offer stunning HD picture performance, the 43” – 70” Ultra HD models offer four times the pixel resolution of 1080p Full HD. With Full-Array LED backlighting and up to 12 Active LED Zones ® that dynamically adjust to on-screen content, E-Series Ultra HD models deliver richer blacks for a more vibrant contrast 1 . Clear Action 240 technology and ultra-fast 120Hz Effective Refresh Rate achieved with backlight scanning ensures action-packed scenes are consistently smooth, stable and realistic. For content not produced in 4K, VIZIO’s Spatial Scaling Engine TM and VM50 Ultra HD Engine smartly upscales content to Ultra HD resolution for a beautiful viewing experience.  

As with all VIZIO SmartCast™ 4K Ultra HD displays, E-Series Ultra HD Home Theater Display models are tuner-free. For consumers that use an external antenna to watch local broadcasts, a separate external TV tuner is required. E-Series HD models have a tuner built in, while E-Series UHD models come with an HDMI cable for the best quality connection to high-definition devices.

With Google Cast built into the E-Series, consumers can access thousands of mobile apps they already know and love 2 . By simply tapping the Cast button, users can watch content go from their mobile screen to any VIZIO SmartCast device on their home WiFi network. And with WiFi streaming, users can still multi-task on the their mobile device without interrupting what is playing on the display. 

The E-Series collection offers Ultra HD home theater displays in 43” – 70” class sizes with HDTVs models ranging from 32” – 55” class sizes. E-Series is rolling out now with more information and retailers available at

VIZIO SmartCast  32” E-Series  HDTV  (E32-D1)                                                         MSRP $229.99

VIZIO SmartCast  40” E-Series  HDTV  (E40-D0)                                                         MSRP $299.99

VIZIO SmartCast  43” E-Series  HDTV  (E43-D2)                                                         MSRP $369.99

VIZIO SmartCast  43” E-Series  Ultra HD Home Theater Display  (E43u-D2)         MSRP $469.99

VIZIO SmartCast  48” E-Series  HDTV  (E48-D0)                                                         MSRP $399.99

VIZIO SmartCast  48” E-Series  Ultra HD Home Theater Display  (E48u-D0)         MSRP $549.99

VIZIO SmartCast  50” E-Series  HDTV  (E50-D1)                                                         MSRP $469.99

VIZIO SmartCast  50” E-Series  Ultra HD Home Theater Display  (E50u-D2)         MSRP $599.99

VIZIO SmartCast  55” E-Series  HDTV  (E55-D0)                                                         MSRP $569.99

VIZIO SmartCast  55” E-Series  Ultra HD Home Theater Display  (E55u-D0)         MSRP $699.99

VIZIO SmartCast  60” E-Series  Ultra HD Home Theater Display  (E60u-D3)         MSRP $969.99

VIZIO SmartCast  65” E-Series  Ultra HD Home Theater Display  (E65u-D3)         MSRP $1,099.99

VIZIO SmartCast  70” E-Series  Ultra HD Home Theater Display  (E70u-D3)         MSRP $1,699.99

1 Compared to Edge-Lit sets

2 The third party applications and content described herein may only be available in certain countries and languages, may require additional fees or subscription charges, and may be subject to future updates, modifications, interruption and/or discontinuation of service without notice, and VIZIO has no control over such content.  Google account required to download apps from the Google Play store.

VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 65 million products, including televisions, sound bars and other devices. VIZIO has achieved significant U.S. market share and held the #1 unit share position in the U.S. sound bar industry 1 and is currently #1 unit share for all TVs 2 and #1 unit share in Smart TVs 3 in U.S. VIZIO product leadership is highlighted by a number of industry reviews and awards including a 2015 CNET Editors’ Rating of 4 stars for a review of our E-Series Smart TVs 4 , 2015 Editors’ Choice award from for our M-Series 4K Ultra HD Smart TVs 5 and Sound & Vision’s Top Picks of 2014 for 42” and 54” Home Theater Sound Bar Systems. For more information, please call 888-VIZIOCE or visit .

© 2016 VIZIO, Inc. VIZIO, the V Logo, VIZIO SmartCast, Home Theater Display, Active LED Zones and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.
1 The NPD Group/Retail Tracking Service, sound bar units sold in the U.S., January 2013—December 2015.
2 The NPD Group / Retail Tracking Service, based on LCD and Plasma television units sold in the U.S. February 2016

3 The NPD Group/Retail Tracking Service, based on total smart television units sold in the U.S. February 2016. The NPD Group/Retail Tracking Service defines a smart television as an LCD TV with apps included

4 Visit for the full 2015 VIZIO E-Series Review, published 6/6/15

5 Visit for the full 2015 VIZIO M-Series Review, published 6/29/15


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