VIZIO Announces Pricing and Availability for Highly Anticipated Reference Series Collection Featuring Dolby Vision High Dynamic Range Support

Irvine, CA, October 6, 201 5 — VIZIO, Inc., and Dolby Laboratories, Inc., (NYSE:DLB) today announced pricing and availability of the all-new VIZIO Reference Series , the industry’s first-ever complete High Dynamic Range solution with Dolby Vision™ playback technology.  Offered at an MSRP of $5,999.99 for the 65" class model (RS65-B2) and $129,999.99 for the 120" class model (RS120-B3), the premium collection is packed with groundbreaking innovations designed to make cinephiles rejoice. Equipped with Ultra Color Spectrum™ for a wider color gamut, and a quantum dot panel in the 65" class model, the high-end Reference Series features an 800-nit, Full-Array LED backlight and 384 Active LED Zones® for a stunningly vivid Ultra HD picture.  Customers will receive immediate access to certain Warner Bros. Home Entertainment 4K Ultra HD Dolby Vision mastered titles via the popular video on-demand streaming service, VUDU ® . Additional Dolby Vision titles from other content providers will soon be available through Netflix ® . Interested consumers can submit their orders now at and will then be contacted by a local custom installer to arrange delivery and a white-glove setup service.

Designed for cinephiles and high-end home theater enthusiasts, the premium Reference Series collection pushes the boundaries of brightness, color and contrast. Unlike most TVs, which can only reproduce Rec. 709 – the long-time color space standard – Reference Series features Ultra Color Spectrum technology for a wider color gamut, with a quantum dot panel in the 65" class model rendering colors closer to the range a human eye can see. The incredible picture is enhanced further by a Full-Array 800-nit LED backlight with an unprecedented 384 Active LED Zones, enabling a wider range of luminance and precise contrast control.

“VIZIO and Dolby have worked tirelessly together to make true High Dynamic Range a reality for consumers.  The picture quality achieved with Dolby Vision on the VIZIO Reference Series is literally jaw-dropping and establishes a new level of excellence for the industry,” said Matt McRae, Chief Technology Officer, VIZIO. “High Dynamic Range and Ultra Color Spectrum is enabled through proprietary, custom panel technologies creating a television that pushes the limits of contrast ratios and color gamut while redefining the level of picture quality available at home. VIZIO worked closely with partners like Dolby, Warner Bros. Home Entertainment, VUDU and Netflix to ensure content was re-mastered to take advantage of the Reference Series’ capabilities and ready to stream through VIZIO Internet Apps Plus®."

Dolby Vision playback technology on the Reference Series enables a dramatically enhanced viewing experience, with increased brightness capacity and color accuracy. With enhanced reproduction of luminance, Dolby Vision creates a new level of high contrast range with true-to-life intensity, more accurately reproducing the nuances in every picture to reveal fine details.

“Dolby advances the science of sight and sound to enable spectacular experiences,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “With VIZIO's launch of the first TV with Dolby Vision technology, and the commitment of major studios to deliver Dolby Vision content, we are now able to bring a dramatically enhanced visual experience to consumers in the home.”

Warner Bros. Home Entertainment has expanded its slate of movies available in Dolby Vision via VUDU on the VIZIO Reference Series. In addition to previously announced content, Warner Bros. Home Entertainment continues its steady pipeline of remastered 4K Ultra HD titles with Dolby Vision to include San Andreas, Mad Max: Fury Road, Magic Mike XXL, Jupiter Ascending, Man of Steel, The Great Gatsby and more. 

“Seeing our great titles remastered in 4K Ultra HD with Dolby Vision is very exciting,” said Jim Wuthrich, President, Americas, Warner Bros. Home Entertainment. “With the increased availability and popularity of 4K Ultra HD TV with High Dynamic Range, audiences can experience these extraordinary films in a new, engaging way that is remarkably bright, colorful and true-to-life.”

Consumers can enjoy Dolby Vision content right away on the VIZIO Reference Series through streaming partner VUDU. An ongoing list of upcoming titles available for streaming in Dolby Vision can be found at 

“Our priority is to deliver a premium digital home entertainment experience,” said Scott Blanksteen, Vice President of Product, VUDU. “We led innovation in streaming HD content for the home, and now, with VIZIO and Dolby Vision, we will once again take a giant leap forward. We are confident that customers will value the stunningly realistic visuals Dolby Vision brings to the Reference Series, and we will ensure they will be able to easily access and enjoy this content on VUDU.” 

Netflix has also committed to remastering content in Dolby Vision and is expected to deliver season one of its popular adventure drama Marco Polo as its first Dolby Vision release via the Netflix app soon. Netflix will also offer season two of Marco Polo in Dolby Vision upon premiere.  

“Set in the court of Kublai Khan, Marco Polo  is one of the most visually stunning shows on Netflix,” said Kevin McEntee, Vice President of Digital Supply Chain, Netflix. “We are excited to add Dolby Vision to the palette of options used by the creative community making content for Netflix."

Additional Reference Series Collection Features Include :

  • Blazing fast 802.11ac dual-band WiFi for a fast, efficient streaming experience.
  • VIZIO Internet Apps Plus ® for access to High Dynamic Range playback through VUDU and Ultra HD content through apps including Netflix, Amazon Instant Video, UltraFlix, and Toon Goggles. 1
  • Seamless discovery and organization of apps with support from the HEVC H.265 codec and the VIZIO V6 six-core processor.
  • Clear Action™ 1800 and a blazing fast 240 Hz effective refresh rate achieved with backlight scanning for superior motion clarity and a VM50 Engine for dedicated Ultra HD motion and picture-processing.
  • A powerful Spatial Scaling Engine™ beautifully transforms ordinary 1080p pixels to finer, more accurate Ultra HD pixels. 
  • Future-ready HDMI ports to help ensure usability of next generation cable and satellite receivers, Blu-ray™ players and game consoles.
  • A breakthrough achievement for integrated home theater audio in the 65" class model supplemented by a powerful 10" wireless subwoofer and two rear satellite speakers.
  • Top-of-the-line audio technologies from Dolby and DTS™, including over 101 dB of crystal-clear sound with less than 1% harmonic distortion. 2


Customers can visit now to submit their 65” or 120” VIZIO Reference Series order now.

VIZIO 65" Reference Series 4K Ultra HD Smart TV (R65-B2)             $5,999.99 (MSRP)

VIZIO 120" Reference Series 4K Ultra HD Smart TV (RS120-B3)                   $129,999.99 (MSRP)

1The applications and content of the VIZIO Internet Apps Plus® described herein may only be available in certain countries and languages, may require additional fees or subscription charges, and may be subject to future updates, modifications or discontinuation without notice. VIZIO has no control over third party application or content and assumes no responsibility for the availability or interruption of such application or content. Additional third-party terms, condition and restrictions apply High-speed/Broadband Internet service, app subscription and access equipment are required and not provided by VIZIO.

2 Sound Pressure Level measured using pink noise at 1 meter, C-weighted. Total harmonic distortion calculated as electrical measurement of amplifier distortion.


VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 65 million products, including televisions, sound bars and other devices. VIZIO has achieved significant U.S. market share and held the #1 unit share position in the U.S. sound bar industry 1 and the #2 unit share position in the U.S. Smart HDTV industry in 2014 2 . VIZIO product leadership is highlighted by a number of industry reviews and awards including a 2015 CNET Editors’ Rating of 4 stars for a review of our E-Series Smart TVs 3 , 2015 Editors’ Choice award from for our M-Series 4K Ultra HD Smart TVs 4 and Sound & Vision’s Top Picks of 2014 for 42” and 54” Home Theater Sound Bar Systems. For more information, please call 888-VIZIOCE or visit .

© 2015 VIZIO, Inc. VIZIO, the V Logo, VIZIO Internet Apps Plus, Active LED Zones and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.
1 The NPD Group/Retail Tracking Service, sound bar units sold in the U.S., January 2014—December 2014.
2 The NPD Group/Retail Tracking Service, LCD TV units with Apps included and display resolution of 1336 x 768 and higher, total units sold in the U.S., January 2014—December 2014.

3 Visit for the full 2015 VIZIO E-Series Review, published 6/6/15

4 Visit for the full 2015 VIZIO M-Series Review, published 6/29/15


About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit .

Dolby, Dolby Dolby Vision, and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S15/S9194 DLB-G


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Dolby Laboratories

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