VIZIO’s Premium Reference Series Collection Available For Order Through Magnolia Design Centers

Irvine, CA, November 4, 201 5 — VIZIO, Inc. today announced its all-new Reference Series collection is available to order through Magnolia Design Centers.  As the industry’s first-ever complete 4K Ultra HD High Dynamic Range solution with Dolby Vision™ playback technology, the premium VIZIO Reference Series is the ideal solution for discerning customers seeking the very best in home theater.  Available in 65” and 120” class sizes, the Reference Series is packed with groundbreaking innovations such as Ultra Color Spectrum™ for a wider color gamut, a quantum dot panel in the 65" class model, an 800-nit, Full-Array LED backlight and 384 Active LED Zones® for a stunningly vivid Ultra HD picture. Interested Magnolia Design Center customers are now able to order the 65” and 120” Reference Series in-store.

“VIZIO is excited to offer the Reference Series to Magnolia Design Center’s high-end consumer base,” said Matt McRae, Chief Technology Officer, VIZIO.  “As a premium solution for discerning cinephiles looking to bring cinema-quality picture into the home, the Reference Series truly raises the bar. High Dynamic Range combined with Ultra Color Spectrum are enabled through proprietary, custom panel technologies creating a television that challenges preexisting contrast ratio and color gamut standards.”

Magnolia Design Centers provide a unique experiential shopping environment for those seeking high-end home theater equipment and expertise. The Reference Series is a next-level option for shoppers interested home entertainment capabilities that resemble those of a cinema.

“Magnolia Design Centers offer a premium shopping experience for home theater and technology enthusiasts,” said Michael Crane, Merchant Director, Magnolia Design Centers. “We’re excited to welcome the VIZIO Reference Series to Magnolia at Best Buy.”

Designed for high-end home theater enthusiasts, the premium Reference Series collection pushes the boundaries of brightness, color and contrast. Unlike most TVs, which can only reproduce Rec. 709 – the long-time color space standard – Reference Series features Ultra Color Spectrum technology for a wider color gamut, with a quantum dot panel in the 65" class model, rendering colors closer to the range a human eye can see. The incredible picture is enhanced further by a Full-Array 800-nit LED backlight with an unprecedented 384 Active LED Zones, enabling a wider range of luminance and precise contrast control. 

Dolby Vision playback technology on the Reference Series enables a dramatically enhanced viewing experience, with increased brightness capacity and color accuracy. With enhanced reproduction of luminance, Dolby Vision creates a new level of high contrast range with true-to-life intensity, more accurately reproducing the nuances in every picture.


Additional Reference Series Collection Features Include :

  • Custom Installation-friendly features like direct, rear-panel IR input with discrete IR commands are available on request
  • Blazing fast 802.11ac dual-band Wi-Fi for a fast, efficient streaming experience
  • VIZIO Internet Apps Plus ® for access to content to a variety of popular apps 1
  • Seamless discovery and organization of apps with support from the HEVC H.265 codec and the VIZIO V6 six-core processor
  • Clear Action™ 1800 and a blazing fast 240 Hz effective refresh rate achieved with backlight scanning for superior motion clarity and a VM50 Engine for dedicated Ultra HD motion and picture-processing
  • A powerful Spatial Scaling Engine™ beautifully transforms ordinary 1080p pixels to finer, more accurate Ultra HD pixels 
  • Future-ready HDMI ports to help ensure usability of next generation cable and satellite receivers, Blu-ray™ players and game consoles
  • Integrated home theater audio in the 65" class model supplemented by a powerful 10" wireless subwoofer and two rear satellite speakers
  • Top-of-the-line audio technologies from Dolby and DTS™, including over 101 dB of crystal-clear sound with less than 1% harmonic distortion 2
  • Custom designed wall mount included with the 120-inch model


The Reference Series is a unique, premium home theater display and the ideal complement to the premium home theater market. Customers can now order the 65” or 120” VIZIO Reference Series in-store through the 79 Magnolia Design Centers nationwide.


VIZIO 65" Reference Series 4K Ultra HD Smart TV (R65-B2)                    $5,999.99 (MSRP)

VIZIO 120" Reference Series 4K Ultra HD Smart TV (RS120-B3)               $129,999.99 (MSRP)

1 The applications and content of the VIZIO Internet Apps Plus® described herein may only be available in certain countries and languages, may require additional fees or subscription charges, and may be subject to future updates, modifications or discontinuation without notice. VIZIO has no control over third party application or content and assumes no responsibility for the availability or interruption of such application or content. Additional third-party terms, condition and restrictions apply High-speed/Broadband Internet service, app subscription and access equipment are required and not provided by VIZIO.

2 Sound Pressure Level measured using pink noise at 1 meter, C-weighted. Total harmonic distortion calculated as electrical measurement of amplifier distortion.


VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 65 million products, including televisions, sound bars and other devices. VIZIO has achieved significant U.S. market share and held the #1 unit share position in the U.S. sound bar industry 1 and the #2 unit share position in the U.S. Smart HDTV industry in 2014 2 . VIZIO product leadership is highlighted by a number of industry reviews and awards including a 2015 CNET Editors’ Rating of 4 stars for a review of our E-Series Smart TVs 3 , 2015 Editors’ Choice award from for our M-Series 4K Ultra HD Smart TVs 4 and Sound & Vision’s Top Picks of 2014 for 42” and 54” Home Theater Sound Bar Systems. For more information, please call 888-VIZIOCE or visit .

© 2015 VIZIO, Inc. VIZIO, the V Logo, VIZIO Internet Apps Plus, Active LED Zones and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.
1 The NPD Group/Retail Tracking Service, sound bar units sold in the U.S., January 2014—December 2014.
2 The NPD Group/Retail Tracking Service, LCD TV units with Apps included and display resolution of 1336 x 768 and higher, total units sold in the U.S., January 2014—December 2014.

3 Visit for the full 2015 VIZIO E-Series Review, published 6/6/15

4 Visit for the full 2015 VIZIO M-Series Review, published 6/29/15


Press Contacts for VIZIO:

Katie Kotarak

The Brand AMP

T: 949-438-1078



Jim Noyd

Noyd Communications Inc.

T: 310-951-3768