VIZIO’s First Original Short Film Selected To World Premiere At South by Southwest® (SXSW®) Film Festival 2015
Collaboration with Digital Studio Everdream Focuses on Artful 4K Storytelling and Fueling Next Generation Filmmakers
Irvine, CA — March 10, 2015 — VIZIO, the #1 Smart TV Company in the U.S. 1 , announced today a creative collaboration with Everdream resulting in its first original documentary titled Growth, which was selected to World Premiere at SXSW Film Festival 2015 in Austin, TX on March 14, 2015. Seeking to create original cinematic 4K content in support of its P-Series Ultra HD Full-Array LED Smart TVs, VIZIO partnered with Everdream to create a compelling narrative with powerful 4K visual storytelling.
VIZIO aligned with the emerging digital studio to create original cinematic content capable of standing on its own as a short film. While subtly incorporating elements of VIZIO’s brand essence, Growth tells the story of 75 unique individuals as they journey through various chapters in life. The story is masterfully captured through a unique bird’s-eye view using a combination of state-of-the-art 6K RED DRAGON® cameras and drone-mounted Ultra HD cameras. Meditative in nature, the 14-minute documentary explores the beauty and understated complexities of growing up through experiences that illustrate individual diversities and universal traits shared across cultures, ultimately uniting humanity.
“In developing the P-Series line of Ultra HD Smart TVs, our commitment to offer consumers the most compelling and complete entertainment experience remained unchanged. As such, we aimed to create a truly beautiful and authentic cinematic story that exemplified the vibrancy, drama and immersive qualities 4K offers,” said Lily Knowles, Vice President of Product Marketing, VIZIO. “We’re proud of the collaboration with Everdream and excited to bring about a new breed of original content that exudes our brand’s personality traits and is fueled by great storytelling.”
As technology continues to advance and become more accessible, viewer appetite for new content through added channels of distribution is also on the rise. This intersection provides new possibilities for emerging filmmakers to connect with brands, and ultimately with consumers, through compelling storytelling. With its continued focus on supporting the filmmaking community, Everdream stood out to VIZIO with its collective of emerging, young filmmakers who conceptualize and produce high-quality, narrative-driven content for brands, artists, and agencies. The digital studio was an ideal creative partner for producing a piece that captures the essence of the VIZIO brand in an authentic, beautifully simple manner.
“Growth illustrates the perfect marriage of art and commerce,” said James Khabushani, Chief Executive Officer, Everdream. “The film speaks to what original content can be – engaging and emotional – but also completely in line with the VIZIO brand. By setting forth this model of collaboration, VIZIO has set the standard for mutual authenticity between brands and filmmakers. We’re extremely proud of this partnership and the possibilities it brings about for other young creatives.”
For more details on the world premiere of Growth, visit www.VIZIO.com or http://sxsw.com/film/screenings/2015-lineup .
1 The NPD Group / Weekly Tracking Service, Flat Panel TV units with Apps included, Dec 30 2012 – May 24 2014
VIZIO, Inc. is headquartered in Irvine, California. VIZIO skyrocketed to the #1 shipper of LCD television in North America in Q2 2007 1 , within five years from their first shipment, and has been in the top 3 ever since 2 . VIZIO is now also America’s #1 Smart TV company 3 and large size LCD TV company 3 VIZIO is also the #1 Sound Bar Brand in the U.S 4 . For over a decade, VIZIO has remained committed to what it does best -- focus on the consumer to deliver visionary products at a great value. The brand is consistently recognized for excellence in customer service, and was awarded 19 Stevie Awards, including the Grand Stevie Award in the 8th Annual Stevie Awards for Sales & Customer Service. VIZIO offers a broad range of award winning consumer electronics that now include PCs and mobility products. VIZIO's products are found at Amazon, Best Buy, BJ’s Wholesale, Costco Wholesale, Sam's Club, Target, Walmart and other retailers in North America. VIZIO has won numerous awards including Reviewed.com’s 2014 Best of the Year Value 4K TV, Best of the Year Mid-Range LCD and CES Editor’s Choice, “Best of CES 2014” by IGN, “Best of CES 2014” by PC Magazine and “Best of the Best 2014” by UltraHDTV Magazine for its Reference Series Ultra HD Full-Array LED Smart TV. VIZIO’s P-Series Ultra HD Full-Array LED Smart TV was also recognized by The Verge as “Best TV of CES” for 2014 as well as awarded “Best of CES” by Complex and “Best of Show” by Wired for 2014. VIZIO also earned #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, CNET Best of CES 2013 – Home Theater and Audio, CNET’s Best Tech Products 2014 Television, Sound & Vision’s Top Picks, Sound & Vision 2014 Best Top Picks of the Year Sound Bars and Televisions, Good Housekeeping's Best Big-Screens, PC World's Best Buy and Popular Mechanics Editor's Choice among many other prestigious honors. For more information, please call 888-VIZIOCE or visit www.VIZIO.com.
1 NPD DisplaySearch Global TV Shipment and Forecast Report, North America LCD Shipments Q2 2007
2 NPD DisplaySearch Global TV Shipment and Forecast Report, North America LCD Shipments, Annual 2007-2013
3 The NPD Group / Weekly Tracking Service, Flat Panel TV units with Apps included, Dec 30 2012 – May 24 2014
4 The NPD Group / Retail Tracking Service, units sold in the U.S., Jan 2011 – Dec 2014
Press Contacts for VIZIO:
The Brand AMP
Noyd Communications Inc.