VIZIO Redefines Standards for “Best-In-Class” Picture and Audio Quality With the Reference Series

First-Ever High Dynamic Range-Enabled Ultra HD TV Supporting Dolby Vision™ Delivers An Unprecedented 384 Active LED Zones™, Ultra-Color Spectrum, Access to 4K Ultra HD Dolby Vision Titles via VUDU and An Integrated 5.1 Sound Bar System, Culminating in the Most Captivating Entertainment Experience Possible

Irvine, CA— April 13, 201 5 VIZIO, the maker of the top-selling Ultra HD TV 1 , introduced today details behind the industry’s first-ever line of High Dynamic Range Ultra HD TVs to support Dolby Vision – the VIZIO Reference Series Ultra HD Full-Array LED Smart TVs – available in 65” and 120” class screen sizes.  The result of a decade of knowledge in pushing the boundaries of picture and audio quality, the beautifully designed VIZIO Reference Series is packed with groundbreaking, innovative technologies.  Equipped with Dolby Vision for a dramatically different visual experience and Ultra-Color Spectrum for a wider color gamut, the Reference Series displays stunningly beautiful Ultra HD detail with over eight million pixels in every image. An 800-Nit, Full-Array LED backlight and 384 Active LED Zones create a stunningly vivid Ultra HD picture with striking contrast.  Several 4K Ultra HD Dolby Vision titles will be available from Warner Bros. streaming through VUDU, Walmart’s video-on-demand service for movies and television.  When combined with the integrated 5.1 sound bar system on the 65” model, home theater aficionados will not only enjoy unprecedented cinematic picture quality, but a powerful home audio experience that delivers a Sound Pressure Level of up to 101dB.

The 2015 Reference Series was designed for the cinephile, pushing the boundaries of brightness, color and contrast and featuring an integrated home theater system to perfectly round out the consumer experience. A Full-Array 800-Nit LED backlight makes for an incredible picture, enabling a wider and more dynamic range of luminance with an unprecedented 384 Active LED Zones for precise contrast control. Clear Action 1800 is set by a whole new standard that allows consumers to enjoy fast-action sports and movies with superior motion clarity thanks to powerful image processing and blazing 240Hz effective refresh rate.  The new VM50 Ultra HD engine, a dedicated Ultra HD motion and picture-processing engine, provides enhanced clarity in every Ultra HD image.


“The Reference Series redefines ‘best-in-class’ picture quality and audio standards,” said Matt McRae, Chief Technology Officer, VIZIO. “We leveraged our deep understanding of the consumer experience to fuel innovative technologies that take critical drivers of picture quality – like color and contrast – to new levels, transforming long-existing standards. Packed with breakthrough achievements like High Dynamic Range and Ultra-Color Spectrum for a wider–than–ever color gamut, the Reference Series shatters the limits of what’s possible for cinephiles.  The addition of an unbelievably powerful integrated 5.1 audio solution with a 10-inch wireless subwoofer and two rear satellite speakers further reinforces that the VIZIO Reference Series delivers the most immaculate home theater experience possible.”

Unlike most TVs, which can only reproduce a limited color gamut of Rec 709, the Reference Series features an Ultra-Color Spectrum which widens the color gamut, rendering colors closer to the range a human eye can see, something never before possible on a home TV screen.  Taking advantage of this capability, Dolby Vision content on the Reference Series delivers captivating color, astonishing brightness and a contrast range with brighter highlights and deeper darks.  This complete High Dynamic Range solution more accurately reproduces the nuances in every picture, revealing fine details found in real scenes that are brought to life on the VIZIO References Series. 

“We are proud for Dolby Vision to be introduced to consumers through the VIZIO Reference Series, providing a dramatically different visual experience that engages the senses and further draws viewers into the picture,” said Giles Baker, SVP, Broadcast Business Group, Dolby Laboratories. “VIZIO Reference Series customers will have access to a slate of 4K Ultra HD Dolby Vision content, bringing viewers closer than ever before to viewing content as it was intended by filmmakers.”

On top of redefined picture quality, the VIZIO Reference Series gives consumers access to unparalleled Ultra HD streaming with an initial slate of Warner Bros. 4K Ultra HD Dolby Vision titles that will be available through VUDU, a leader in quality over-the-top (OTT) video for digital movies and TV. The content-delivery service will deliver easily accessible Dolby Vision content in 4K Ultra HD to enable the ultimate home cinema experience.  Consumers can find an ongoing list of upcoming Warner Bros. titles in Dolby Vision at

“Customers expect VUDU to use the latest technology to create a cinema-quality experience and thanks to Dolby and the VIZIO Reference Series, it’s now possible,” said Scott Blanksteen, Vice President of Product, VUDU. “The most advanced home entertainment experience is now a reality and we couldn’t be more proud to be the service sharing content with consumers.”

Equipped with blazing fast 802.11ac dual-band WiFi for a fast, efficient streaming experience, the Reference Series features VIZIO Internet Apps Plus®, offering entertainment enthusiasts Dolby Vision playback capabilities through VUDU and also instant access to Ultra HD content through other apps 2 including Netflix, Amazon Instant Video, UltraFlix and Toon Goggles 3 .  Supported by the HEVC H.265 codec and powered by the VIZIO V6 six-core processor, the Reference Series provides consumers with seamless discovery and organization of apps.

For sports, movies or TV shows only available to consumers in 720p and 1080p, the Reference Series is equipped with a powerful Spatial Scaling Engine, which beautifully transforms the ordinary pixels to finer, more accurate Ultra HD pixels, sharpening details to provide an all-around better viewing experience. The Reference Series supports future ready HDMI ports to ensure consumers using next generation cable and satellite receivers, Blu-ray players and game consoles, won’t miss out.   The Pure Cinema Engine displays frame rates at an authentic 24 frames per second, giving movie-loving consumers the exact experience filmmakers intended.  Additionally, the Reference Series is also great for gamers, with a High Velocity Mode that triggers an explosive 120 frames per second for legendary gaming speeds with high responsiveness and low latency. 

If the best picture quality with the most innovative technologies isn’t enough to entice consumers to upgrade, perhaps the high-end design or integrated 5.1 Sound Bar System will do the trick. Reference Series sets an industry standard for beauty and marks a breakthrough achievement for integrated home theater audio in the 65” class model. From the near edge-to-edge display and ultra-thin bezel to the aluminum frame and precision crafted base, each detail is meticulously produced from select materials. The innovative integrated sound bar built into the base of the 65” model is supplemented by a powerful 10” wireless subwoofer and two rear satellite speakers. The audio experience is further enhanced by top-of-the-line audio technologies from Dolby and DTS™, including over 101dB of crystal-clear sound with less than 1% harmonic distortion 4 .  To find the right fit for any home theater, the Reference Series enables a modular configuration, allowing consumers to install the TV with or without the sound bar, setting the stage for the ideal custom home theater entertainment environment.

Customers interested in the VIZIO Reference Series Ultra HD TV can sign up to receive email updates on the product and browse additional information at

1 The NPD Group/Weekly Tracking Service, January 5, 2014 – March 14, 2015, Flat Panel TV Display Resolution 3840x2160, Units Sold

2 The applications and content of the VIZIO Internet Apps Plus® picture herein or described hereinon this page may only be available in certain countries and languages, may require additional fees or subscription charges, and may be subject to future updates, modifications or discontinuation without notice. VIZIO has no control over third party application or content and assumes no responsibility for the availability or interruption of such application or content. Additional third-party terms, condition and restrictions apply

3 High-speed/Broadband Internet service, app subscription and access equipment are required and not provided by VIZIO.

4 Sound Pressure Level measured using pink noise at 1 meter, C-weighted.  Total harmonic distortion calculated as electrical measurement of amplifier distortion.



VIZIO, Inc. is headquartered in Irvine, California. VIZIO skyrocketed to the #1 shipper of LCD television in North America in Q2 2007 1 , within five years from their first shipment, and has been in the top 3 ever since 2 . VIZIO is now also America’s #1 Smart TV company 3 and large size LCD TV company 4 . VIZIO is also the #1 Sound Bar Brand in the U.S. 5 For over a decade, VIZIO has remained committed to what it does best -- focus on the consumer to deliver visionary products at a great value. The brand is consistently recognized for excellence in customer service, and was awarded 40 Stevie Awards, including the Grand Stevie Award in the 9 th Annual Stevie Awards for Sales & Customer Service. VIZIO's products are found at Amazon, Best Buy, BJ’s Wholesale, Costco Wholesale, Sam's Club, Target, Walmart and other retailers in North America. VIZIO has won numerous awards including’s 2014 Best of the Year Value 4K TV, Best of the Year Mid-Range LCD and CES Editor’s Choice, “Best of CES 2014” by IGN, “Best of CES 2014” by PC Magazine and “Best of the Best 2014” by UltraHDTV Magazine for its Reference Series Ultra HD Full-Array LED Smart TV.  VIZIO’s P-Series Ultra HD Full-Array LED Smart TV was also recognized by The Verge as “Best TV of CES” for 2014 as well as awarded “Best of CES” by Complex and “Best of Show” by Wired for 2014. VIZIO also earned #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, CNET Best of CES 2013 – Home Theater and Audio, CNET’s Best Tech Products 2014 Television, Sound & Vision’s Top Picks, Sound & Vision 2014 Best Top Picks of the Year Sound Bars and Televisions, Good Housekeeping's Best Big-Screens, PC World's Best Buy and Popular Mechanics Editor's Choice among many other prestigious honors.  For more information, please call 888-VIZIOCE or visit .

VIZIO, the V Logo, VIZIO Internet Apps Plus and Active LED Zones are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.


1 NPD IHS Global TV Shipment and Forecast Report, North America LCD Shipments Q2 2007.

2 NPD IHS Global TV Shipment and Forecast Report, North America LCD Shipments, Annual 2007-2014.

3 The NPD Group / Weekly Tracking Service, Flat Panel TV units with Apps included, Dec 30 2012 – May 24 2014.

4 The NPD Group / Retail Tracking Service, 60” and greater LCD units sold, Jan 2013 – Mar 2014.

5 The NPD Group / Retail Tracking Service, units sold in the U.S., Jan 2011 – Feb 2015.


VIZIO, the V Logo, VIZIO Internet Apps Plus and Active LED Zones are trademarks or registered trademarks of VIZIO, Inc. VUDU is a trademark of VUDU, Inc.  All other trademarks and logos are property of their respective owners. All rights reserved.


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