Breakthrough Step-Up in Picture Quality with Advanced Local Dimming and Full-Array LED Backlighting Now Available With Launch of 2014 VIZIO E-Series Collection

All-New Lineup Delivers Enhanced Clarity with Deeper Blacks, Enhanced Smart TV Experience and Even Slimmer Design At A Best-in-Class Value

Irvine, CA— February 26, 2014 —
VIZIO, America’s #1 Smart TV company 1 , announced today the availability of its all-new 2014 E-Series Full-Array LED backlit HDTV collection. Backed by the brand’s leadership in HDTV technology, the VIZIO E-Series line-up – now available at retailers such as Amazon, Best Buy, Costco, Sam’s Club, Target, and Walmart – features Full-Array LED backlighting with Active LED Zones and the latest smart TV platform, VIZIO Internet Apps Plus ® .

VIZIO’s new E-Series features the latest technology at the best value, and is available in a full range of screen size classes from 23” to 70”. Among the first at this price band, VIZIO is introducing advanced local dimming technology and Full-Array LED backlighting on most of the new models, with up to 18 Active LED Zones delivering better light uniformity for a more vibrant, beautiful picture. In addition, sports and fast-action scenes are now clearer than ever, thanks to Clear Action 180, available on several models.   By combining powerful
image processing and effective refresh rates, VIZIO delivers next-level clarity, reducing motion blur and minimizing retina burn. 

“VIZIO is focused on presenting consumers with an entirely new value proposition by enhancing the picture quality and performance of the E-Series collection,” said Matt McRae, Chief Technology Officer, VIZIO. “We are excited to bring advancements like Full-Array LED backlighting that doubles the Active LED Zones for the E-Series line-up and are already receiving great consumer feedback." 

The 2014 E-Series collection provides value-conscious shoppers with a great step-up in picture quality not typically found in TVs in this price range. Active LED Zones offer purer black levels with higher contrast, created by the dynamic adjustment of the LED backlight in each Active LED Zone, based on the content displayed on screen. More zones allows for more discrete control of the LED backlight, resulting in improved contrast and a more beautiful picture. 
“Local dimming is a technology that allows LED LCDs to overcome one of their biggest picture quality problems – grayish, washed-out renditions of black – by selectively dimming and brightening different parts of the screen. Done right, it works wonders,” said CNET, December 19, 2013.  

The new E-Series smart TV models include built-in Wi-Fi and VIZIO’s latest generation smart TV platform, VIZIO Internet Apps Plus.  Consumers can enjoy premium apps such as Netflix, Amazon Instant Video, iHeartRadio, HuluPlus, VUDU and YouTube as well as new apps like Spotify, Plex and AirCastLive which will roll out in the coming months. VIZIO Internet Apps Plus allows consumers to enjoy advanced features like second screen interactivity that enables users to surf for content on their smartphone or tablet and then from their mobile device, play the content on the TV. With initial support by YouTube and Netflix, the second screen functionality works with Android and Apple iOS smartphones and tablets when the TV and device are on the same Wi-Fi network. Playback control of content sent to the TV can also be managed from the corresponding app on the mobile device. 

In addition to enhanced picture quality and VIZIO’s latest smart TV platform, the updated E-Series collection sports an even sleeker design for 2014.  When compared to 2013 models, the latest offerings feature an up to 33% narrower frame and up to 30% thinner profile.

  Consumers can find the new E-Series collection both in-store and online through key retailers such as Amazon, Best Buy, Costco, Sam’s Club, Target, and Walmart.  For more information visit

VIZIO E-Series Full-Array LED backlit LCD Smart TVs   
1 The NPD Group / Retail Tracking Service, 2013 Flat Panel TV units with Apps included


VIZIO, Inc. is headquartered in Irvine, California. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in North American LCD HDTV shipments. VIZIO was #1 in North America LCD for 2010 1 . VIZIO is now also America’s #1 Smart TV company 4 and large size LCD company2 as the leading seller of 60” and larger HDTVs in the U.S. with 30% of the market in this class 2 . VIZIO is also the #1 Sound Bar Brand in the U.S 3 . For over a decade, VIZIO has remained committed to what it does best -- focus on the consumer to deliver visionary products at a great value. The brand is consistently recognized for excellence in customer service, and was awarded 19 Stevie Awards, including the Grand Stevie Award in the 8th Annual Stevie Awards for Sales & Customer Service. VIZIO offers a broad range of award winning consumer electronics that now include PCs and mobility products.  VIZIO's products are found at Amazon, Best Buy, BJ’s Wholesale, Costco Wholesale, Sam's Club, Target, Walmart and other retailers nationwide. VIZIO has won numerous awards including 2014 Editor’s Choice by, “Best of CES 2014” by IGN, “Best of CES 2014” by PC Magazine and “Best of the Best 2014” by UltraHDTV Magazine for its Reference Series Ultra HD Full-Array LED Smart TV.  VIZIO’s P-Series Ultra HD Full-Array LED Smart TV also captured’s 2014 Editor’s Choice award and was also recognized by The Verge as “Best TV of CES” for 2014 as well as awarded “Best of CES” by Complex and “Best of Show” by Wired for 2014.  VIZIO also earned #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, CNET Best of CES 2013 – Home Theater and Audio, Sound & Vision’s Top Picks, Good Housekeeping's Best Big-Screens, PC World's Best Buy and Popular Mechanics Editor's Choice among many other prestigious honors including “Highest in Customer Satisfaction with HDTVs Less Than 50 Inches in a Tie” from J.D. Power 5 . For more information, please call 888-VIZIOCE or visit .

1 DisplaySearch Market Tracker Quarterly Global TV Shipment and Forecast Report
2 The NPD Group / Weekly Tracking Service, Large Size includes 60”+, Q2 2013 units sold
3 The NPD Group / Retail Tracking Service, units sold, Jan 2010 – Dec 2013
4 The NPD Group / Retail Tracking Service, 2013 Flat Panel TV units with Apps included
5 J.D. Power 2013 High Definition Television (HDTV) Satisfaction ReportSM.  Report based on responses from 6,007 consumers measuring 8 brands and measures opinions of consumers who purchased an HDTV less than 50 inches in the last 12 months.  Proprietary study results are based on experiences and perceptions of consumers surveyed May-June 2013.  Your experience may vary.  Visit .

Press Contacts for VIZIO:

Katie Kotarak
The Brand AMP
T: 562-719-2146

Jim Noyd
Noyd Communications Inc.
T: 310-951-3768