VIZIO Continues to Lead as the #1 Selling LCD HDTV Brand and #1 in Sound Bar Sales for Q1

Rankings Demonstrate Continued Popularity with U.S. Customers, Reinforcing Brand Commitment to Accessible High-Quality Technology

Irvine, CA – May 29, 2013 —
VIZIO, Inc., America’s #1 Selling LCD HDTV Brand 1 , announced today Q1 2013 results, showing continued industry leadership as the #1 seller of LCD HDTVs with built-in Wi-Fi 2 , selling over 3.2 million Smart HDTVs since 2010 3 . With an HDTV portfolio that now includes Smart TVs with built-in Wi-Fi in all size classes from 24” – 80”, VIZIO’s leadership extends beyond LCD HDTVs into the audio category where VIZIO has remained the #1 in Sound Bar Brand in the U.S. from 2011-2013 4 .

Since 2010, VIZIO has demonstrated its prowess to deliver high-quality technology at a great value to the consumer.  Evident by the brand’s positions as #1 Smart HDTV brand in the US for Q1 2013 5 and #1 Sound Bar brand in the U.S. for Q1 2013 6 , VIZIO remains firmly positioned in the upper echelon of consumer electronics manufacturers with leading products and customer acceptance.

“Consumers are looking for home entertainment solutions that give them the most options, best picture, and best sound quality which is why they are gravitating towards large screen and connected TVs, and audio equipment such as sound bars,” said Ben Arnold, Director of Industry Analysis at The NPD Group.  “These categories are seeing tremendous success in the market.”

Continuously the number one choice by Americans at retailers nationwide, VIZIO recently launched its M-Series Smart TV collection 8 which is now available at Best Buy, Costco, Sam's Club, Amazon,,  Featuring an ultra-modern, ultra-thin bezel that virtually vanishes next to the nearly edge-to-edge display, VIZIO’s enhanced HDTV line-up demonstrates the brand’s leadership in HDTV technology and design-focused enhancements. 

“VIZIO’s focus has always been to make the best technology accessible to all consumers and over the past six months, we’ve looked to build on this by expanding our market share in the large-size category,” said Matt McRae, VIZIO Chief Technology Officer. “In addition to VIZIO’s #1 rank in both LCD HDTVs and sound bars, we are now also America’s #1 large size HDTV company 9 as the leading seller of 60” and larger HDTVs in the U.S. with 30% of the market in this class 10 , validating our approach and demonstrating that VIZIO products continue to resonate with a growing number U.S. consumers.”

VIZIO leaped into the home audio world in 2010 and quickly became a leader in both product performance and by making great audio easy and affordable for all TV lovers to enjoy. Winner of CNET’s 2013 Best of CES Home Theater and Audio award, VIZIO’s newest 42” 5.1 Home Theater Sound Bar with Bluetooth streaming, display remote, rear satellite speakers and wireless subwoofer (S4251w) is getting rave reviews from critics and is available now at,,, and in Costco and Best Buy stores nationwide.  To continue to build demand in one of consumer electronics’ fastest growing categories, VIZIO also currently offers a 32” 2.0 Home Theater Sound Bar (VSB207BT) with Bluetooth through retailers such as, Walmart (stores nationwide) and with additional sound bar models launching later this summer.

In order to continue its market share dominance, product quality and customer satisfaction has been a focus since VIZIO shipped its first TVs ten years ago. VIZIO, ranked “Highest in Customer Satisfaction with HDTVs” by J.D. Power and Associates 7 in 2012, is backed by an award- winning U.S.-based customer support team that recently took home seven Stevie® Awards for exceeding customer service expectations in the consumer electronics industry. 

“We're very pleased that VIZIO has joined with Costco in its mission to offer a total home theater experience with their successful focus on audio and large screen TVs," stated Tim Farmer, VP/GMM, Costco Wholesale Corporation. "The popularity of the VIZIO sound bars that we offer continues to confirm that they are an attractive and easy-to-install solution that compliments our members' TV purchases.”

For more information about VIZIO HDTVs and sound bars and for a complete list of retailers, visit

1 The NPD Group / Retail Tracking Service, Q1 2013 units sold
2 The NPD Group / Retail Tracking Service, Q1 2013 units sold
3 The NPD Group / Retail Tracking Service, LCD TVs with Apps Included, Jan 2010 - Apr 2013 units sold
4 The NPD Group / Retail Tracking Service, Jan 2010 - Apr 2013 units sold
5 The NPD Group / Retail Tracking Service, LCD TVs with Apps Included, Q1 2013 units sold
6 The NPD Group / Retail Tracking Service, Q1 2013 units sold
7 J.D. Power and Associates 2012 High Definition Television (HDTV) Satisfaction Report℠. Report based on responses from 1,009 consumers measuring 8 brands and measures opinions of consumers who purchased an HDTV in the last 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed August 2012. Your experiences may vary. Visit .
8 VIZIO’s new M-Series LED backlit LCD TV line features edge-lit LED technologies.
9 The NPD Group / Retail Tracking Service, Large Size includes 60”+, Q1 2013 units sold
10 The NPD Group / Retail Tracking Service, Q1 2013 units sold

VIZIO, Inc. is headquartered in Irvine, California. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in U.S. LCD HDTV shipments. Since 2007 VIZIO LCD HDTV shipments remain in the top ranks in the U.S. and were #1 for the total year in 2009 and 2010. In Q4 2012, VIZIO became America's #1 60+ inch HDTV company based on units sold. VIZIO is the #1 Sound Bar Company and is a top rated sound bar brand 2-years running by leading consumer publications. As VIZIO celebrates its 10-Year Anniversary, it remains committed to what it does best, focus on the consumer to deliver visionary products at a great value. VIZIO offers a broad range of award winning consumer electronics that now include PCs and mobility products. VIZIO's products are found at Amazon, Best Buy, BJ's Wholesale, Costco Wholesale, Sam's Club, Target, Walmart and other retailers nationwide. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, "Highest in Customer Satisfaction with HDTVs" by J.D. Power and Associates and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, Home Theater Magazine's Top Picks, Good Housekeeping's Best Big-Screens, PC World's Best Buy and Popular Mechanics Editor's Choice among many other prestigious honors. For more information, please call 888-VIZIOCE or visit .

© 2013 VIZIO, Inc.  The V, VIZIO, VIZIO Internet Apps, Theater 3D, CinemaWide HDTV, Razor LED, 240Hz SPS Scenes Per Second, 480Hz SPS Scenes Per Second, names, logos and phrases are registered or unregistered trademarks of VIZIO, Inc. All other trademarks are the property of their respective owners.  All rights reserved.


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Jim Noyd
Noyd Communications Inc.
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Charley Fitzwilliam
The Brand Amp
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