VIZIO Unleashes Big Sound in the Living Room with Launch of 54’’ 5.1 Sound Bar System


Flagship Offering To Be Accompanied by 38’’ 5.1 Sound Bar System Ideal for Mid-Size TVs

Irvine, CA — June 10, 2014 — VIZIO, America’s #1 Sound Bar company 1 , today announced the availability of its flagship 54’’ 5.1 Sound Bar System.  Serving as the ideal complement to large-size TVs in great rooms or expansive living rooms, the 54” 5.1 solution offers a wider sound stage projecting true, cinematic home theater audio to every seat.  The 54” option will soon be accompanied by a 38” 5.1 Sound Bar System, ideal for mid-size TVs, with both offering consumers an immersive true surround sound experience for enhanced music, movies and TV audio.  Features like an intuitive LCD display remote allow users to discretely adjust input, enable/disable audio technologies, manually adjust left, right or rear speakers and turn on Bluetooth ® pairing for wireless streaming all without leaving the couch.

With up to 104 dB of room-rocking, crystal-clear sound and less than 1% total harmonic distortion 2 , the 54” 5.1 Home Theater Sound Bar System is ideal for rooms with HDTVs 55’’ and larger, kicking out serious audio.  The sleek and powerful sound bar provides a greater separation between the left and right channels, creating for a wider sound stage to fill the room. The 54” 5.1 Sound Bar System also features a third center channel for enhanced dialogue clarity, and is equipped with two rear satellite speakers and a wireless 8” subwoofer.  This combination delivers an immersive surround sound experience with low frequency response as low as 35 Hz for low bass consumers can feel.

“With picture quality standards of today’s HDTV continuing to elevate, consumers are now demanding an enhanced audio solution that completes their home theater experience,” said Matt McRae, Chief Technology Officer.  “VIZIO is bringing true 5.1 sound bar solutions into living rooms, and now consumers with both large- and mid-size HDTVs can enjoy best-in-class, true cinematic audio.”

Ideal for TVs 42’’ and larger, the VIZIO 38’’ 5.1 Sound Bar System will be available in the coming weeks.  The mainstream bar features two rear satellite speakers and a wireless subwoofer, pumping out up to 100 dB 2 of immersive surround sound into the living room. A great addition to round out the 5.1 offerings from VIZIO, the 38” 5.1 Sound Bar System caters to some of the most popular TV sizes in the market today, offering a true 5.1 surround sound experience upgrade.

Providing powerful bass performance and crisp audio detail, both the 54” and 38” 5.1 Sound Bar Systems feature Dolby ® Digital and DTS Digital Surround™, which further add to a more engaging listening experience. DTS TruVolume™ is included as well, providing intelligent volume-leveling for less abrupt fluctuations when switching from a television show to commercial. The 54” 5.1 Sound Bar System also features VIZIO Surround Matrix technology and integrated aptX ® Bluetooth ® audio coding technology for near CD-quality music streaming via supported wireless devices3. The 38” 5.1 Sound Bar System features DTS Studio Sound™ as well as DTS Circle Surround™.

Conveniently, the large- and mid-size 5.1 sound bar systems are sold with all cables included and offer an intuitive setup process. Consumers will also appreciate HDMI connectivity and a hassle-free set-up with the inclusion of all necessary cables in the box.

Further reinforcing VIZIO’s position as America’s #1 sound bar company 1 , the new 54” and 38” sound bars enhance the TV-watching experience by providing audio enthusiasts with amazing surround sound that takes the viewing experience to the next level.

VIZIO’s 54’’ 5.1 Home Theater Sound Bar (S5451w-C2) has an MSRP of $499.99 and can be found initially at Amazon.com and VIZIO.com and at BestBuy.com, Sam’s Club, SamsClub.com and Walmart.com in the coming weeks. The 38’’ 5.1 (S3851w-C2) will be available at Amazon.com, Costco, Costco.com, Walmart.com and VIZIO.com in late July with an MSRP of $279.99.

1 The NPD Group / Retail Monthly Tracking Service, Sound Bar Units Sold, January 2010 – December 2013
2 Sound Pressure Level measured using pink noise at 1 meter, C-weighted.  Total harmonic distortion calculated as electrical measurement of amplifier distortion.
3 Bluetooth playback device must be enabled with aptX ® technology. See your Bluetooth device’s specifications for details.

About VIZIO
VIZIO, Inc. is headquartered in Irvine, California. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in North American LCD HDTV shipments 1 . VIZIO was #1 in North America LCD shipments for 2010 1 . VIZIO is now also America’s #1 Smart TV company 4 and large size LCD company 2 as the leading seller of 60” and larger HDTVs in the U.S. VIZIO is also the #1 Sound Bar Brand in the U.S 3 . For over a decade, VIZIO has remained committed to what it does best -- focus on the consumer to deliver visionary products at a great value. The brand is consistently recognized for excellence in customer service.  Since 2011, VIZIO has been awarded 31 Stevie Awards, including the Grand Stevie Award in the 8th Annual Stevie Awards for Sales & Customer Service. VIZIO offers a broad range of award winning consumer electronics that now include PCs and mobility products.  VIZIO's products are found at Amazon, Best Buy, BJ’s Wholesale, Costco Wholesale, Sam's Club, Target, Walmart and other retailers nationwide. VIZIO has won numerous awards including 2014 Editor’s Choice by Reviewed.com, “Best of CES 2014” by IGN, “Best of CES 2014” by PC Magazine and “Best of the Best 2014” by UltraHDTV Magazine for its Reference Series Ultra HD Full-Array LED Smart TV.  VIZIO’s P-Series Ultra HD Full-Array LED Smart TV also captured Reviewed.com’s 2014 Editor’s Choice award and was also recognized by The Verge as “Best TV of CES” for 2014 as well as awarded “Best of CES” by Complex and “Best of Show” by Wired for 2014.  VIZIO also earned #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, CNET Best of CES 2013 – Home Theater and Audio, Sound & Vision’s Top Picks, Good Housekeeping's Best Big-Screens, PC World's Best Buy and Popular Mechanics Editor's Choice among many other prestigious honors including “Highest in Customer Satisfaction with HDTVs Less Than 50 Inches in a Tie” from J.D. Power 5 . For more information, please call 888-VIZIOCE or visit www.VIZIO.com .

1 DisplaySearch Market Tracker Quarterly Global TV Shipment and Forecast Report
2 The NPD Group / Weekly Tracking Service, Large Size includes 60”+, Q2 2013 units sold
3 The NPD Group / Retail Tracking Service, units sold, Jan 2010 – Dec 2013
4 The NPD Group / Retail Tracking Service, 2013 Flat Panel TV units with Apps included
5 J.D. Power 2013 High Definition Television (HDTV) Satisfaction ReportSM.  Report based on responses from 6,007 consumers measuring 8 brands and measures opinions of consumers who purchased an HDTV less than 50 inches in the last 12 months.  Proprietary study results are based on experiences and perceptions of consumers surveyed May-June 2013.  Your experience may vary.  Visit www.jdpower.com .


Press Contacts for VIZIO:
Katie Kotarak
The Brand AMP
T: 949-579-0405’562-719-2146
E: katie@thebrandamp.com

Jim Noyd
Noyd Communications Inc.
T: 310-951-3768
E: jim.noyd@noydcom.com


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