VIZIO Reveals Best-In-Class P-Series Ultra HD Full-Array LED Smart TV, Delivering Advanced Picture Quality with Powerful Performance for Beautifully Simple Ultra HD Experience

VIZIO’s Ultra HD Collection Features Technologies Like Advanced Local Dimming, HEVC Codec for Ultra HD Streaming Apps and V6 Processor for Unmatched Performance

Irvine, CA and Las Vegas, NV — January 6, 2014 — VIZIO, America’s #1 Smart TV Company ¹ , today announced its all-new P-Series Ultra HD Full-Array LED Smart TV collection. Offering the essentials for the most complete Ultra HD solution, P-Series is the culmination of advanced picture quality, powerful performance and a beautifully simple Ultra HD experience, delivering on the features consumers seek most.  With advanced local dimming technology, featuring a backlight that consists of 64 Active LED Zones, HEVC Codec for Ultra HD streaming and VIZIO’s V6 six-core processor that combines a quad-core GPU and dual-core CPU for unparalleled performance and maximum speed, VIZIO’s P-Series has been engineered to deliver the full range of Ultra HD content consumers want.   The VIZIO P-Series Ultra HD Full-Array LED Smart TV collection – featuring 50”, 55”, 60”, 65”and 70” screen sizes – will be showcased at the 2014 Consumer Electronics Show (CES) in Las Vegas, NV at the Wynn Hotel, by appointment only. 

Engineered with advanced technologies, P-Series offers the incredibly rich, best-in-class picture quality VIZIO is known for, but on an Ultra HD scale. P-series offers Full-Array LED backlighting and advanced local dimming technology with 64 Active LED Zones, representing a significant step forward in picture quality.  These enhancements offer better light uniformity for a more vibrant, beautiful picture, generating even deeper black levels and higher contrast created by the dynamic adjustment of the LED backlight in each Active LED Zone, based on the content displayed on screen.  More zones allow for discrete control of the backlight resulting in improved contrast and providing superior LED backlighting when compared to edge-lit LED backlight sets.

In addition to Active LED Zones technology, Advanced Color Management and Active Pixel Tuning provide viewers with precise color operation for richer, more accurate colors and micro-brightness controls at the pixel level for luminance adjustments, further increasing contrast and picture detail accuracy.  Sports fans or action enthusiasts will appreciate Clear Action Rate 960 which is measured using high-speed effective refresh rates and precise synchronization of backlight scanning to enhance motion clarity and deliver incredibly crisp fast action scenes. To further ensure stunning detail in every image on screen, VIZIO equipped units in the all-new 2014 P-Series collection with Pure Pixel Processing Engine that further enhances sharp detail, while reducing noise and artifacts caused by scaling, compression and video devices.

Since a connected experience is a key piece of the entertainment agenda, the P-Series Ultra HD Smart TVs also offer an enhanced smart TV experience, equipped with 802.11ac dual-band MIMO wireless for the fastest, most efficient streaming experience possible and VIZIO’s latest generation Smart TV platform, VIZIO Internet Apps Plus™.  Earning VIZIO the leadership role in the smart TV category, VIZIO Internet Apps Plus offers consumers a plethora of streaming music and video options as well as dual screen functionalities with the ability to push content to the TV from mobile devices through apps supporting second screen interactivity.  The seamless second-screen experience offered by VIZIO Internet Apps, with initial support by YouTube and Netflix, works with Android and Apple iOS smartphones and tablets when the TV and device are on the same WiFi network. Users can search for content on the corresponding app on their smartphone or tablet and then simply click to play the content on the big screen, as well as control playback on the TV from their mobile device. The VIZIO Smart TV experience is further enhanced by a new Wi-Fi Direct Universal Smart Remote, which delivers more convenience than conventional IR remotes, allowing consumers to control the TV without the need to point the remote at the TV.

“As more content becomes available, we took a step back and designed our Ultra HD platform with the features and performance to last as the space expands,” said Matt McRae, Chief Technology Officer, VIZIO. “VIZIO’s new P-Series collection contains a carefully developed assortment of new VIZIO innovations that dramatically improve picture quality and Smart TV features, culminating in a beautifully simple Ultra HD option for discerning viewers.”

Focused on bringing an Ultra HD solution to market when it made the most sense for consumers, VIZIO aimed to drastically enhance usability, tapping into technologies that allow for greater content consumption.  Equipped with HEVC H.265 codec, the VIZIO P-Series Ultra HD Full-Array Smart TVs enable consumers to stream Ultra HD content through Ultra HD enabled apps such as Netflix, with HDCP 2.2 support also built-in, allowing playback of protected Ultra HD content. To ensure picture quality always remains king, VIZIO also enabled the VM50, a dedicated motion and picture-processing engine that beautifully renders every image, including Ultra HD content, with incredible detail and the latest HDMI standard for display of Ultra HD content up to 60 fps.

"The primary way to watch TV shows or movies in Ultra HD 4K will be streaming,” said Joris Evers, Director Global Corporate Communications, Netflix.  “As the world's leading Internet TV network, Netflix will be at the forefront of delivering this new TV experience. We are glad VIZIO will enable consumers to enjoy Netflix Ultra HD 4K streaming."

To support the P-Series picture quality and Ultra HD usability, VIZIO developed a V6 six-core processor, comprised of a quad-core GPU plus dual-core CPU, to deliver advanced graphics processing and even faster smart TV user experience.  In addition, the VM50 Ultra HD motion and picture-processing engine enhances every Ultra HD image with incredible detail.  At the pixel level, the Pure Pixel Processing Engine (P3E) further enhances sharp detail and gamma control, while reducing noise and artifacts caused by scaling, compression and video devices.

With an established track record introducing new technologies – LCD, LED, smart TV, 3D, and even sound bars – VIZIO is well positioned to offer consumers an Ultra HD solution that raises the bar in terms of picture quality and enhances consumer usability and Ultra HD content consumption.  P-Series carries the same beautifully simple pedigree of previous VIZIO offerings but will surpass expectations of consumers looking for advanced picture quality, powerful performance and streaming options for a first-rate Ultra HD entertainment experience.

More information on VIZIO’s P-Series Ultra HD line, including price and retail partners, will be released closer to product availability. For more information on VIZIO’s complete product line-up, visit VIZIO.com/CES .

¹ The NPD Group / Weekly Tracking Service, Large Size includes 60”+, Q2 2013 units sold.

About VIZIO
VIZIO, Inc. is headquartered in Irvine, California. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in North American LCD HDTV shipments. VIZIO was #1 in North America LCD for 2010 ¹ . VIZIO is now also America’s #1 Smart TV ⁵ and large size LCD company2 as the leading seller of 60” and larger HDTVs in the U.S. with 30% of the market in this class ² . VIZIO was the #1 Sound Bar Company in the U.S. for Q1 2013 ⁴ For over a decade, VIZIO has remained committed to what it does best -- focus on the consumer to deliver visionary products at a great value. VIZIO offers a broad range of award winning consumer electronics that now include PCs and mobility products.  VIZIO's products are found at Amazon, Best Buy, BJ’s Wholesale, Costco Wholesale, Sam's Club, Target, Walmart and other retailers nationwide. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, CNET Best of CES 2013 – Home Theater and Audio, Home Theater Magazine’s Top Picks, Good Housekeeping's Best Big-Screens, PC World's Best Buy and Popular Mechanics Editor's Choice among many other prestigious honors including “Highest in Customer Satisfaction with HDTVs Less Than 50 Inches in a Tie” from J.D. Power ⁶ . For more information, please call 888-VIZIOCE or visit www.VIZIO.com .

¹ DisplaySearch Market Tracker Quarterly Global TV Shipment and Forecast Report.
² The NPD Group / Weekly Tracking Service, Large Size includes 60”+, Q2 2013 units sold.
³ The NPD Group / Retail Tracking Service, Q2 2013 LED TV units with Apps included.
⁴ The NPD Group / Retail Monthly Tracking Service, units sold, Q1 2013.
⁵ The NPD Group / Retail Tracking Service, Q2 2013 LED TV units with Apps included.
⁶ J.D. Power 2013 High Definition Television (HDTV) Satisfaction ReportSM. 


Press Contacts for VIZIO:
Katie Kotarak
The Brand AMP
T: 949-579-0405’562-719-2146
E: katie@thebrandamp.com

Jim Noyd
Noyd Communications Inc.
T: 310-951-3768
E: jim.noyd@noydcom.com


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