J.D. Power Reports: Good Picture Quality at the Right Price Is Top Consideration When Purchasing a High-Definition Television

Sony and Vizio Rank Highest in Customer Satisfaction with Smaller than 50-Inch Televisions; Samsung Ranks Highest in Satisfaction with 50-Inch or Larger Televisions
WESTLAKE VILLAGE, Calif., July 9, 2013 /PRNewswire/ --
Customers who recently purchased a high-definition television cite picture quality and price as the two primary reasons for selecting their TV, according to the J.D. Power 2013 High-Definition Television (HDTV) Satisfaction Report(SM) released today.

The report measures satisfaction with HDTVs among customers who purchased one in the past 12 months. Satisfaction is evaluated across seven factors: performance; reliability; ease of operation; style/appearance; features; price; and warranty.

Among customers who purchased an HDTV that is 50 inches or larger, picture quality is cited most often as the reason for their selection (66%), followed closely by price (62%). Among customers who purchased an HDTV smaller than 50 inches, price (68%) is the leading reason, followed by picture quality (58%).

"Customers purchasing a smaller HDTV tend to be more price conscious than those purchasing a larger HDTV," said Christina Cooley, director in the diversified services industries practice at J.D. Power. "Yet, we find that customers who buy larger HDTVs are more likely to research brands and features before making their purchase." 

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