Vizio’s Growth Play: Upgrade, Grab Share
Vizio has an impressive start on accessories. It started sales of soundbars about a year ago and now has roughly half the U.S. market, according to data from the Consumer Electronics Association. Its Blu-ray DVD business, still small compared to rivals, is up roughly 400% in the past year, Newsome said. “We are covering a broader set of prospective customers to serve, so I think that helps us resist compression in the category,” she said.
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