VIZIO Releases Firmware Update Enabling HDR Streaming on VIZIO SmartCast™ E-Series™ Ultra HD Home Theater Display™ Models

Irvine, CA — May 16, 2017 VIZIO, Inc. announced today a new firmware update that enables HDR10 streaming on VIZIO SmartCast E-Series Ultra HD High Dynamic Range Home Theater Display models, providing consumers with access to HDR content through popular apps like Netflix, Vudu and FandangoNOW 1 . The E-Series Ultra HD HDR models receiving HDR10 streaming abilities range from the 55” class size and above and are available now at retailers nationwide, including Costco, Sam’s Club and Walmart. In addition, the update adds new convenience features, giving SmartCast users quick access to an on-screen side bar menu for easy control of picture settings right on the display.  HDR10 support is available on 2017 VIZIO E-Series Ultra HD HDR models 55”class size and above, which are rolling out now to retailers nationwide, including Costco, Sam’s Club and Walmart.

The 2017 VIZIO SmartCast E-Series Ultra HD HDR collection offers uncompromised value which is now further amplified with the added benefit of HDR10 streaming. In addition to streaming HDR10 content from popular apps like Netflix, Vudu and FandangoNOW, users of E-Series models in the 55” class size and above are also able to view HDR10 content via existing HDR Blu-ray players like the Samsung UHD-K8500, Philips BDP7501/F7, and PS4 and Xbox One S game consoles. Unlike edge-lit LED backlight displays, the VIZIO E-Series Ultra HD models utilize a powerful Full-Array LED backlight and up to 16 Active LED Zones ® that dynamically adjust to on-screen content, producing dark, inky black levels much richer than edge-lit LED backlight displays can deliver. High Dynamic Range with HDR10 content support further enhances big screen viewing by offering greater depth and more vibrant contrast. Clear Action 240 technology and ultra-fast 120Hz Effective Refresh Rate, achieved with backlight scanning, ensures action-packed scenes are smooth, stable and realistic.

“We’re happy to give E-Series big screen owners the additional benefits of High Dynamic Range picture quality, made possible through our award-winning full-array backlight technology with local dimming to give viewers the inky black levels they love,” said Matt McRae, Chief Technology Officer, VIZIO. “The addition of on-screen menu access to picture settings also provides added value to SmartCast users, enabling convenient control from the new included remote on our 2017 E-Series models.”

The latest firmware update now gives all VIZIO SmartCast users the ability to access all picture settings on-screen using the included remote with the 2017 E-Series models, or any universal IR remote or older VIZIO remotes that include a Menu button. With this added convenience, users can change settings with either a standard remote, or using the VIZIO SmartCast app on their iOS or Android™ device.  Additionally, VIZIO will deploy another update in the coming weeks that enables YouTube TV on VIZIO SmartCast displays, giving users yet another way to access content they love.  

To start enjoying HDR10 streaming, VIZIO SmartCast E-Series users must first enable the latest firmware update by ensuring their display is connected to the Internet. Internet-connected SmartCast displays automatically search for the new firmware when available, and download automatically to the display.

For more information on VIZIO SmartCast visit and for questions about the recent firmware update, visit . VIZIO SmartCast E-Series Ultra HD Home Theater Display models now about to stream HDR10 content include:

VIZIO SmartCast  E-Series  55” Ultra HD HDR Home Theater Display          (E55-E2)          MSRP $549.99

VIZIO SmartCast  E-Series  60” Ultra HD HDR Home Theater Display          (E60-E3)          MSRP $749.99

VIZIO SmartCast  E-Series  65” Ultra HD HDR Home Theater Display                 (E65-E0)          MSRP $899.99

VIZIO SmartCast  E-Series  70” Ultra HD HDR Home Theater Display          (E70-E3)          MSRP $1,299.99

VIZIO SmartCast  E-Series  75” Ultra HD HDR Home Theater Display          (E75-E3)          MSRP $1,999.99

VIZIO SmartCast  E-Series  80” Ultra HD HDR Home Theater Display          (E80-E3)          MSRP $3,399.99


1 The third party applications and content described herein may only be available in certain countries and languages, may require additional fees or subscription charges, and may be subject to future updates, modifications, interruption and/or discontinuation of service without notice, and VIZIO has no control over such content.  Google account required to download apps from the Google Play store.



VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers, and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 75 million products, including televisions, sound bars and other devices. VIZIO is a leading HDTV brand in America 1  and is the #1 sound bar brand in America 2 . VIZIO product leadership is highlighted by a number of industry reviews and awards, making the 2016 collection the most awarded in company history. The VIZIO SmartCast P-Series, M-Series and E-Series Home Theater Displays all received Editor’s Choice awards and are all listed as CNET’s “Best TVs of 2016 4.”  The VIZIO M-Series SmartCast Home Theater Display was awarded Editor’s Choice from CNET with an 8.8 rating and the VIZIO SmartCast 65” E-Series Home Theater Display (E65u-D3) was awarded’s "Best TV of the Year” award for 2016 6 . Also, the VIZIO D-Series   earned a 2016 Editor’s Choice award from PC Magazine 7 . For more information, please call 888-VIZIOCE or visit .


© 2017 VIZIO, Inc. VIZIO, the V Logo, VIZIO SmartCast, Active LED Zones and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.


The NPD Group, Inc. / Weekly Retail Tracking Service, based on TV units sold in the U.S. from Jan. 5, 2014 – April 8,2017 

The NPD Group, Inc. / Weekly Retail Tracking Service, based on sound bar units sold in the U.S. from Jan. 5, 2014 – April 8, 2017

3 Visit for full reviews for the VIZIO SmartCast P-Series (published: 10/28/2016), VIZIO SmartCast M-Series (published: 10/5/2016) and VIZIO SmartCast E-Series (published: 9/13/2016)

4 Visit for full article (published: 12/16/2016)

5 Visit for the full review, published 9/16/2016

Visit for the full E65u-D3 review, published 11/14/16

Visit for the full VIZIO D-Series review, published 3/24/16


Press Contacts for VIZIO:

Katie Kotarak

The Brand AMP

T: 949-438-1078



Jim Noyd

Noyd Communications Inc.

T: 310-951-3768