VIZIO Deploys HDR10 Firmware Update to Select VIZIO SmartCast™ E-Series™ Ultra HD Home Theater Display™ Models

Irvine, CA — February 9, 2017 VIZIO, Inc. announced today a new firmware update for select VIZIO SmartCast E-Series Ultra HD Home Theater Display models, enabling HDR10 compatibility with existing HDR Blu-ray players from Samsung (UHD-K8500) and Philips (BDP7501/F7), as well as PS4 and Xbox One S game consoles. VIZIO is continuing to work to further expand support for additional players as they become available in the market. E-Series models receiving the added bonus of HDR10 firmware range from the 55” – 70” class size and are available at retailers nationwide, such as Costco, Sam’s Club and Walmart.

The VIZIO SmartCast E-Series collection offers uncompromised value which is now amplified even more with the added benefit of brilliant HDR picture quality on select models.  Combined with a powerful Full-Array LED backlight and up to 12 Active LED Zones ® that dynamically adjust to on-screen content, HDR10-enabled E-Series Ultra HD models offer viewers even richer black levels, for an enhanced entertainment complete with more vibrant contrast 1 . Clear Action 180 technology and ultra-fast 120Hz Effective Refresh Rate, achieved with backlight scanning, ensures action-packed scenes are consistently smooth, stable and realistic. 

“The E-Series collection already stands out as a feature-rich entry-level option, packed with picture quality benefits typically reserved for higher-priced, more premium collections,” said Matt McRae, Chief Technology Officer, VIZIO. “By offering the added benefit of HDR10 compatibility on select VIZIO SmartCast E-Series Ultra HD displays, we’re giving even more consumers the ability to enjoy the benefits of High Dynamic Range content in their living rooms.”

The E-Series Ultra HD line-up joins other award-winning VIZIO collections, including M-Series and P-Series Home Theater Displays, which are both HDR10 compatible, and also offer Dolby Vision™ content support for a more premium viewing experience. Dolby Vision content delivers dramatic imaging, incredible brightness and contrast and is mastered in Rec2020, boasting 4000 Nits with the potential to expand even further for more finely-tuned dynamic content. M-Series and P-Series consumers can select from a library of over 75 Dolby Vision HDR titles on Vudu, including films like Batman v. Superman , Nice Guys and Keanu .

In addition to Dolby Vision, VIZIO SmartCast P-Series Ultra HD HDR Home Theater Displays also feature Ultra Color Spectrum®, which layers on a wider color gamut, enabling impeccable accuracy in every hue and tone delivering more realistic colors than ever before. Both the P-Series and M-Series displays feature Full-Array LED backlighting with up to 128 Active LED Zones and up to 64 Active LED Zones, respectively.  This feature enables dynamic backlight adjustment to mimic on-screen content, allowing for deeper, richer black levels and more accurate contrast.

To start enjoying HDR discs on supported blu-ray players and game consoles, VIZIO SmartCast E-Series users can enable the HDR10 update by first ensuring their display is connected to the Internet. The display will then automatically search for the new firmware update and then begin downloading to the display. Once the display has been updated, to enable HDR playback from a HDR-enabled UHD Blu-ray player or game console, open the VIZIO SmartCast remote control app, tap “Settings” and press “Inputs” then "HDMI Color Subsampling” and then enable subsampling for the HDMI port the HDR-enabled Blu-ray player is connected to.

For more information on VIZIO SmartCast visit and for questions about the recent HDR10 update, visit E-Series models eligible for the HDR10 firmware update listed below.

VIZIO SmartCast  55” E-Series  Ultra HD Home Theater Display  (E55-E1)       MSRP $629.99

VIZIO SmartCast  55” E-Series  Ultra HD Home Theater Display  (E55-E2)       MSRP $629.99

VIZIO SmartCast  60” E-Series  Ultra HD Home Theater Display  (E60-E3)       MSRP $749.99

VIZIO SmartCast  65” E-Series  Ultra HD Home Theater Display  (E65-E0)       MSRP $899.99

VIZIO SmartCast  65” E-Series  Ultra HD Home Theater Display  (E65-E1)       MSRP $899.99

VIZIO SmartCast  70” E-Series  Ultra HD Home Theater Display  (E70-E3)       MSRP $1,299.99


1 Compared to Edge-Lit sets



VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers, and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 75 million products, including televisions, sound bars and other devices. VIZIO is a leading HDTV brand in America 1  and is the #1 sound bar brand in America 2 . VIZIO product leadership is highlighted by a number of industry reviews and awards, making the 2016 collection the most awarded in company history. The VIZIO SmartCast P-Series, M-Series and E-Series Home Theater Displays all received Editor’s Choice awards and are all listed as CNET’s “Best TVs of 2016 4.”  The VIZIO M-Series SmartCast Home Theater Display was awarded Editor’s Choice from CNET with an 8.8 rating and the VIZIO SmartCast 65” E-Series Home Theater Display (E65u-D3) was awarded’s "Best TV of the Year” award for 2016 6 . Also, the VIZIO D-Series   earned a 2016 Editor’s Choice award from PC Magazine 7 . For more information, please call 888-VIZIOCE or visit .


© 2017 VIZIO, Inc. VIZIO, the V Logo, VIZIO SmartCast, Active LED Zones and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.


1  The NPD Group / Weekly Retail Tracking Service, based on TV units sold in the U.S. from Dec. 30, 2012- Aug. 27, 2016

2 The NPD Group / Weekly Retail Tracking Service, based on sound bar units sold in the U.S. from Dec. 30, 2012- Aug. 27, 2016

3 Visit for full reviews for the VIZIO SmartCast P-Series (published: 10/28/2016), VIZIO SmartCast M-Series (published: 10/5/2016) and VIZIO SmartCast E-Series (published: 9/13/2016)

4 Visit for full article (published: 12/16/2016)

5 Visit for the full review, published 9/16/2016

Visit for the full E65u-D3 review, published 11/14/16

Visit for the full VIZIO D-Series review, published 3/24/16


Press Contacts for VIZIO:

Katie Kotarak

The Brand AMP

T: 949-438-1078



Jim Noyd

Noyd Communications Inc.

T: 310-951-3768