VIZIO Launches VIZIO Fandemonium, an Online Social Community Dedicated to the Search for the Ultimate Fan
Innovative New Platform Gives Fans Opportunities to Interact and Compete to Win New Products, Services and Access to Exclusive Fan Experiences
Irvine, CA – June 4, 2013 — VIZIO, Inc. America’s #1 Selling LCD HDTV Brand in the U.S. 1 , announced today the launch of VIZIO Fandemonium, an online social community created to provide fans the chance to rally together, share and express their enthusiasm for sports, music, movies, games and more. The only fan community that joins fans from all types of entertainment passion points, VIZIO Fandemonium allows fans to compete and climb the ranks as they demonstrate their ultimate fan devotion, and earn points they can then redeem for prizes from VIZIO and others, including Hulu Plus subscriptions, M-GO™ movies & TV shows, Netflix gift subscriptions, Pandora One subscriptions, and signed memorabilia. Additional brands planning to join the community include ESPN, AMD, VUDU, YouTube, and DreamWorks Animation.
Every fan that registers for VIZIO Fandemonium can accrue redeemable points for a wide range of activities such as retail check-ins, product video views, product reviews, product purchases and registration, social media engagement and more.
“With VIZIO Fandemonium, we’re really looking to embrace the current shift in digital communication by developing engaging conversations and also allowing fans to interact socially, sharing their experiences with each other and competing for great prizes,” said Matt McRae, VIZIO Chief Technology Officer.
VIZIO Fandemonium is a fan community that takes the social interaction online and in-store to provide users with the chance to win exclusive fan experiences, starting with a VIP experience at sport’s biggest award show, the 2013 ESPYS. VIZIO’s ESPYS Sweepstakes, presented by VIZIO and AMD, began on May 31st.
“We’re thrilled to be a part of VIZIO Fandemonium, and to work with VIZIO to engage consumers in such a unique way using social media,” said Colette LaForce, Chief Marketing Officer, AMD. “This collaboration provides us with an opportunity to power an immersive digital experience that empowers our fans and provides them with a forum for two-way interaction and conversation.”
As fans climb the ranks, they’ll have opportunities to use points for popular entertainment gear and content such as VIZIO’s new 80” M-Series Razor LED™ Smart TV, the VIZIO 11.6” Tablet PC, and signed memorabilia, among other items.
VIZIO first teased VIZIO Fandemonium earlier this year during the 2013 Rose Bowl with a social media platform campaign that let fans cheer and jeer, and even get their fan photos on the Rose Bowl jumbotron. Based on overwhelming, positive feedback from fans, VIZIO Fandemonium returns on a much larger scale, with additional passion points besides college football, such as music and gaming.
To check out VIZIO Fandemonium and to register, please visit VIZIOFanZone.com. Also, fans can locate and connect with VIZIO on Twitter @VIZIO, and use #VIZIOfans when sharing across social channels.
VIZIO, Inc., headquartered in Irvine, California. In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in U.S. LCD HDTV shipments. Since 2007 VIZIO LCD HDTV shipments remain in the top ranks in the U.S. and were #1 for the total year in 2009 and 2010. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO's products are found at Costco Wholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, IGN Best of CES - Television, Bluetooth.org Best of CES, Good Housekeeping's Best Big-Screens, PC World's Best Buy, Popular Mechanics Editor's Choice and OC Metro's 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com .
© 2013 VIZIO, Inc. The V, VIZIO, VIZIO Internet Apps, Theater 3D, CinemaWide HDTV, Razor LED, 240Hz SPS Scenes Per Second, 480Hz SPS Scenes Per Second, names, logos and phrases are registered or unregistered trademarks of VIZIO, Inc. All other trademarks are the property of their respective owners. All rights reserved.
1 Source: The NPD Group / Retail Tracking Service, Q1 2013 units sold.
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