VIZIO’s Unprecedented Growth and Consumer Endorsement make it the #1 LCD and LED Backlit HDTV in North America


- VIZIO is #1 in LED Backlit HDTVs in North America with a 30% share 

- VIZIO is #1 in LCD HDTVs in both the US & North America, shipping 176k more LCD HDTVs in the US than the next competitor

- VIZIO led the industry with 15% quarter over quarter and 30% year over year sales growth, while continuing to increase their leadership role over the competition based upon consumer preference and choice 

- VIZIO SoundBars captured over 50% market share in Q3 based on CEA’s MarketMetrics Data

IRVINE, CA – NOVEMBER 22, 2010 — VIZIO, America’s #1 LCD HDTV Company, announced today that it outperformed the industry as the number one shipper of LCD HDTVs in Q3 2010 for both North America and the U.S.  VIZIO also took top honors as the leading shipper of LED backlit HDTVs in North America in Q3 behind the strength of its TruLED™ and Razor LED™ products. VIZIO HDTV sales increased 15% over last quarter while their leading competitor saw shipments fall 2%. VIZIO saw significant sales increases with its 6-time award winning XVT lineup with VIZIO Internet Apps (VIA), as well as in the Beyond TV category, headlined by the nation’s bestselling SoundBar and Blu-ray players with wireless Internet apps.

“Third quarter has been a groundbreaking time for VIZIO and an excellent demonstration of our commitment to creating innovative technologies,” stated Randy Waynick, Chief Sales Officer, VIZIO.  “Customers have embraced our higher performance product lineup and carried over their brand loyalty to our Beyond TV products, making VIZIO products like SoundBars and Blu-ray players best sellers as well.”

Adding to the meteoric growth of the brand, VIZIO’s Beyond TV Category, which includes SoundBars, Blu-ray players, Headphones, Wall mounts, Wireless Routers, and other accessories, saw tremendous increases in Q3. Market-leading SoundBars saw sales growth of 78% while sales of VIZIO’s popular Blu-ray players grew 746%. Offering a wide range of SoundBar solutions with innovative wireless subwoofers in 5.1 and 2.1 channel configurations and sizes for small to large size televisions has allowed VIZIO to dominate this market -- capturing over 50% of the growing SoundBar market in Q3 based on the CEA’s MarketMetrics data.

VIZIO’s innovative products and technologies have propelled the company to the top, driving the XVT Series to win six industry awards for best picture quality and VIA connected TV platform.  The popularity and high regard for VIZIO products is evident in the 1.602 million TVs shipped in Q3 2010, a 15% sales increase from the 1.394 million TVs VIZIO shipped in Q2 2010.

"VIZIO rose to #1 in total LCD TV shipments in North America during Q3 2010 with a 16.8% market share.   VIZIO accomplished this by posting a 30% year-over-year increase in shipments, outpacing an industry that was flat in Q3. In addition, VIZIO became the #1 brand on a shipment basis for LED backlit LCD TVs, a rapidly growing premium segment of the TV market, with almost 30% of the market,” stated Paul Gagnon, Director of North American TV Research at DisplaySearch.

The third quarter’s results showed that consumers are looking for innovation as well as value for their HDTV purchases. VIZIO Full HD LCD TVs grew 41% YoY, 42” and above TVs grew 95% YoY and VIZIO Internet Apps TVs grew 113% QoQ. 

“VIZIO ranked #1 in the US LCD TV market in Q310 because of increased consumer acceptance of the brand, aggressive pricing and support for newer features such as LED backlighting and Internet connectivity," said Riddhi Patel, Principal Analyst, Television Systems, for the market research firm, iSuppli Corp., El Segundo, Calif. 

iSuppli: Top 7 LCD-TV Brands in the United States in the Third Quarter of 2010 (Ranking by Unit Shipments in Thousands)


Rank Vendor Q3 '09 Share Q2 '10 Market Share Q3 '10 Market Share Q3 '10 Unit Shipments Q3 '10 Sequential Growth
1 VIZIO 15.3% 18.7% 19.9% 1,602 14.9%
2 Samsung 16.4% 19.5% 17.7% 1,426 -1.5%
3 Sony 7.6% 10.8% 9.9% 796 -1.2%
4 LG Electronics 7.9% 8.7% 9.2% 742 14.8%
5 Sanyo 7.2% 6.8% 6.9% 555 9.6%
6 Toshiba 7.6% 5.4% 6.6% 533 32.5%
7 Sharp 4.5% 2.4% 4.7% 380 116.0%
  Others 33.6% 27.7% 25.0% 2,011 -2.6%
  Grand Total 100.0% 100.0% 100.0% 8,044 8.1%


Source: iSuppli Corp. November 2010

Further displaying VIZIO’s growing popularity for the family’s main living room TV is Quixel Research’s Q3 list of the Top 5 Best Selling models in the US LCD TV market.  A total of three VIZIO 40”+ LCD TV models ranked among the top five best sellers.


Quixel Research Market Update – Q3 2010

Manufacturer Product Size Resolution Tech List Price
VIZIO E420VO 42” HD 1080 LCD $663.00
Sony KDL-40EX400 40” HD 1080 LCD $699.00
LG 42LD450 42” HD 1080 LCD $749.00
VIZIO E420VL 42” HD 1080 LCD $809.00
VIZIO E470VL 47” HD 1080 LCD $949.99


“Consumers are looking to the VIZIO brand to purchase their larger main living room TVs where they get the latest features at prices that allow them to step up to the next generation of entertainment,” stated Tamaryn Pratt, Analyst at Quixel Research.  “This is evidenced by Quixel’s Top Selling 40”+ SKUs in the third quarter, where three VIZIO models make the top 5 list.”


VIZIO, Inc., "Entertainment Freedom For All," headquartered in Irvine, California, is America’s HDTV and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead in U.S. TV sales. Since 2007 VIZIO HDTV shipments remain in the TOP ranks in the U.S. and was #1 for the total year in 2009.  VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO’s products are found at Costco Wholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age’s Hottest Brands, Good Housekeeping's Best Big-Screens, CNET's Editor’s Choice, PC World's Best Buy and OC Metro’s 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at

The V, VIZIO, TruLED, Extreme VIZIO Technology XVT, VIZIO Internet Apps, 480Hz SPS, 240Hz SPS, Thin Line, Smooth Motion, Razor LED, Smart Dimming, Where Vision Meets Value names, phrase and symbols are trademarks or registered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.


Source: VIZIO, Inc.

Press Contacts for VIZIO:
Jim Noyd
Noyd Communications Inc.
T: 310-951-3768

Charley Fitzwilliam
Leader Enterprises
T: 949-579-0405