VIZIO Holiday Preview Sale Reveals High-Demand for Top Brands and Innovative Performance Features

  • VIZIO's award-winning performance and exciting promotions drove consumers to purchase over a quarter million HDTVs for the week
  •  VIZIO HDTV sales grew 200% YoY behind the strength of advanced technology features such as LED backlighting, Internet Apps and Full 1080p HD resolution
  • CEA market research reports that 2 of the top ten items on adults 2010 Holiday CE Wish List Gifts will be TVs
  • VIZIO saw popular holiday gift items spike last week with blu-ray sales representing a 1,000% year over year increase, and sound bar sales increasing more than 250% year over year

IRVINE, Calif., Nov. 12, 2010 /PRNewswire/ -- VIZIO, America's HDTV and Consumer Electronics Company, announced today that sales for the week ending November 7, 2010 reveal customers are looking for both innovative performance and value as the keys for shopping this holiday season. In a tough economy, consumers are researching and educating themselves more than ever before making purchases.

 

Driven by LED backlight LCD HDTVs sales increasing 150% week over week and a 25% growth in VIZIO Internet Apps™ (VIA) HDTV sales, VIZIO sales skyrocketed. VIZIO HDTV unit sales for the week represented a 200% increase over last year's similar week sales. VIZIO continues to see large growth in all categories, driven by its industry-leading sound bar and VIA-enabled blu-ray players. Popular gift items around the holidays, VIZIO blu-ray sales accomplished a 1,000% year over year increase, and sound bar sales increased more than 250% over last year. VIZIO offers a wide range of sound bar solutions that have allowed it to lead the fast-growing sound bar market. All of VIZIO's blu-ray players feature VIA, which allows consumers to stream popular movies, music, and content available online.

The Consumer Electronics Association’s (CEA) 17th Annual CE Holiday Purchase Patterns Study* found innovative consumer electronics will once again be the “hottest” gifts, both to give and to receive, this holiday season. With overall holiday gift spending down two percent from last year, consumers will spend $232 on CE gifts, up five percent from last year - representing more than a third of consumers’ total gift budgets and the highest level in the history of the study. And 2 of the top ten Holiday CE Gift Wish List items for Adults were TVs. Supporting VIZIO’s belief that consumers are looking for the newest trends like VIA and LED HDTVs, “Many innovative products new to the market are high on the gift list this year,” said Steve Koenig, CEA’s director of industry analysis. “Consumers want the newest technologies, and those that stock these products on their shelves will fare well this holiday season.”

"With a tough economy, consumers are seeking greater values but still want advanced technologies —such as our Full 1080p, LED and VIA TVs and accessories. We know that consumers are going into retail expecting great prices, but demanding better technology and VIZIO exceeds their expectations," stated Randy Waynick, VIZIO Chief Sales Officer. "VIZIO's success has been built on giving customers not only what they are looking for at a great price, but also delivering award-winning performance." As consumers continue to better educate themselves before major purchases, it has helped drive VIZIO sales, as their research reveals VIZIO is coming off a spectacular winning streak of awards. Behind the strength of its renowned XVT3SV Series, VIZIO has been selected as the CNET Editor's Choice, Home Theater Magazine Top Pick, ThePerfectVision's Highly Recommended Components, HDTVSolutions #1 Rated 55" and 32" TVs, PCWorld's Best Buy 40- to 42-inch HDTV,TopTenReviews Gold Award as the #1 LCD HDTV and was recognized by Mashable.com as one of the five gadgets that broke new ground in 2010.

*CEA 17th Annual CE Holiday Purchase Patterns Study  http://www.ce.org/Press/CurrentNews/press_release_detail.asp?id=11978

About VIZIO

VIZIO, Inc., "Entertainment Freedom For All," headquartered in Irvine, California, is America's HDTV and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead in U.S. TV sales. Since 2007 VIZIO HDTV shipments remain in the TOP ranks in the U.S. and was #1 for the total year in 2009. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO's products are found at CostcoWholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age's Hottest Brands, Good Housekeeping's Best Big-Screens, CNET's Editor's Choice, PC World's Best Buy and OC Metro's 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

The V, VIZIO, TruLED, Extreme VIZIO Technology XVT, VIZIO Internet Apps, 480Hz SPS, 240Hz SPS, Thin Line, Smooth Motion, Razor LED, Smart Dimming, Entertainment Freedom For All names, phrase and symbols are trademarks or registered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.

Source is VIZIO, Inc.

CONTACT: Jim Noyd of Noyd Communications Inc., +1-310-951-3768, jim.noyd@noydcom.or Charley Fitzwilliam of Leader Enterprises, +1-949-579-0405, cfitzwilliam@leaderenterprises.com, both for VIZIO