NBA Makes Game Time App Available Through Roku, VIZIO Platforms
Street & Smith's Sports Business Daily
May 3, 2010
By: Eric Fisher
The NBA has struck deals with digital video outfit Roku Inc. and TV manufacturer Vizio Inc. to make its mobile application NBA Game Time available for free through the Roku Video Player and Vizio Internet Apps platform. The moves, extending throughout the duration of the '10 NBA Playoffs, heighten a quickly growing interest by the league, and numerous sports properties in general, in distributing content through Internet-to-TV means such as Roku, Internet-connected TVs and other on-demand digital platforms.
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