VIZIO Moves Up Market, Inks Beyoncé
January 25, 2010
By Greg Tarr
LAS VEGAS —
Vizio used its first appearance as an official exhibitor at International CES to unveil a new step-up direction in its LCD TV technology and to reveal plans to expand distribution behind a line of select step-up products targeted at the A/V specialty and custom-installation retail channels.
The company also announced the transition of its national spokesperson from San Diego Chargers' running back LaDanian Tomlinson, who has appeared in national advertising for the past several years, to pop icon Beyoncé Knowles.
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