VIZIO aims to ship 3-4 million LED-backlit LCD TVs in 2010

DigiTimes Displays
By: Siu Han, Taipei; Yvonne Yu
December 23, 2009

US-based LCD TV vendor Vizio expects to ship 3-4 million LED-backlit LCD TVs in 2010, a large hike from about 100,000 units delivered in 2009, according to company founder and CEO William Wang.

Wang indicated that LED-backlit TVs will account for less than 5% of Vizio's total LCD TV shipments in 2009, but the company expects LED-backlit models' share to reach 50% in the fourth quarter of 2010, as it plans to launch more LED-backlit TVs with various screen sizes.

Large-size LED-backlit TV prices are about US$100-200 higher than CCFL models of the same sizes in 2009, but the price difference will narrow to around US$10 in three years, Wang said.

Wang expects Vizio LCD TV shipments to reach six million units in 2009, accounting for 5% of worldwide shipments of 120-130 million units. It aims to ship eight million LCD TVs in 2010, with annual shipments expanding to 10 million units in two to three years.

Vizio plans to introduce more edge-type ultra-thin LED-backlit LCD TVs, 3D TVs, Internet connected TVs and 21:9 aspect ratio TVs at CES 2010, Wang said.

Vizio has launched a new 47-inch LED-backlit TV in Taiwan, and the company aims to become the top LCD TV vendor in Taiwan in three years, Wang added.

Vizio currently has 70% of its LCD TVs produced on an ODM basis by Taiwan-based Amtran Technology and 20-30% by China-based TPV Technology, Wang said, adding Taiwan-based Innolux Display is set to become another ODM for the vendor.

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