VIZIO Wants Next-Generation Smart TVs to Target Ads to Households

Business Insider
By Sheila Dang
March 12, 2019

Smart TV manufacturer Vizio has formed a partnership with nine media and advertising companies to develop an industry standard that will allow smart TVs to target advertisements to specific households, the companies said Tuesday. 

The consortium includes major TV networks like Comcast Corp's NBCUniversal and CBS Corp, as well as advertising technology companies like AT&T Inc's Xandr.

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