Disney, Turner, NBCUniversal Join VIZIO to Unlock Riches of Smart TV Advertising

By Jill Goldsmith
March 12, 2019

A group of big entertainment players and a leading maker of connected TVs have taken a leap towards infusing commercials on your living room TV set with some of the precision targeting that’s been the exclusive domain of digital.

Disney Media Networks, Turner, Comcast’s NBC Universal and its ad-tech division FreeWheel, CBS, Discovery, Hearst Television, AMC Networks and AT&T’s advertising and analytics unit Xandr have teamed up with TV manufacturer Vizio and subsidiary Inscape, which specializes in automatic content recognition, in a new consortium. Together they promise to “open up a direct, dynamic ad-management pathway between content owners and TV devices,” Vizio said in a release announcing the venture.

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