VIZIO Launches Its Own Streaming Service Powered by Pluto TV

By Sarah Perez
August 1, 2018

Think there are too many streaming services? How about one more? Today, Vizio says it’s launching its own streaming service called WatchFree that will be available on nearly all its Vizio SmartCast TVs via a separate input. The service itself will be powered by streaming TV provider Pluto TV, and will include access to over 100 live and linear channels featuring news, entertainment, sports, movies, and more.

Pluto TV is a differentiated player in the busy streaming video market. Instead of trying to get cord cutters to pay for a skinny bundle of channels, its over-the-top service delivers content from a number of networks and other sources for free. The service primarily generates revenue through advertising.

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