VIZIO to Sponsor Fiesta Bowl
By Brett McMurphy
October 27, 2014
The Fiesta and Cotton bowls have found new naming-rights sponsors, according to industry sources.
The VIZIO Fiesta Bowl and the Goodyear Cotton Bowl will be the new names for the bowls, sources said.
The Fiesta and Cotton bowls are two of the six major "New Year's Six" bowls that will rotate as semifinal hosts in the new College Football Playoff.
VIZIO replaces Tostitos as the Fiesta Bowl naming-rights sponsor, sources said. Tostitos had sponsored the Fiesta Bowl since 1996. VIZIO previously was the presenting sponsor for the Rose Bowl from 2011 to 2014.
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