VIZIO’S SUPER BOWL SPOT FEATURING BEYONCÉ TO AIR DURING CBS’s COVERAGE OF THE GAME

VIZIO Exclusive HD Sponsor of the CBS Super Bowl Pre-Game Show

IRVINE, Calif. – JANUARY 28, 2010 – VIZIO, America’s #1 LCD HDTV Company, announced today that Beyoncé Knowles-Carter will make her debut as its spokesperson with a starring role in the company’s Super Bowl spot airing during CBS’s in-game coverage of Super Bowl XLIV. VIZIO's game day presence will also include the exclusive HD Sponsorship of the CBS Super Bowl Pre-Game Show entitled “The Super Bowl Today Presented by VIZIO.”

VIZIO’s 60-second spot will air in the fourth quarter of the game. Details of the spot are not being released, but the spot is the creative vision of Venables, Bell & Partners of San Francisco.  The spot was directed by three-time Academy Award nominee for cinematography, Wally Pfister who is best known for his work on “The Dark Knight,” and “Batman Begins.”

“Our new partnership with Beyoncé along with this substantial presence during CBS’s Super Bowl broadcast, demonstrate that VIZIO isn’t about to take its foot off the throttle,” said Laynie Newsome, VIZIO Co-Founder and V.P. Sales & Marketing.  “We may be the #1 LCD HDTV company in America, but we continue to operate with the same passion and ‘challenger-mindset’ that has always driven us.”

VIZIO will also have opening and closing billboards as well as two additional 30-second spots that will air during the CBS pre-game show.  There will be VIZIO branding on the set and broadcast desk as well as VIZIO HDTVs incorporated into the set design and providing background visuals.   This is the second year VIZIO has had a presence during the Super Bowl broadcast.

About VIZIO
VIZIO, Inc., "Where Vision Meets Value," headquartered in Irvine, California, is America’s HDTV and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead major categories in U.S. TV sales. Since 2007 VIZIO HDTV shipments remain in the TOP ranks in the U.S. and were again #1 in Q1, 2009 with over 20% market share.  VIZIO is committed to bringing feature-rich flat panel televisions to market at a value through practical innovation. VIZIO offers a broad range of award winning LCD HDTVs including the new XVT series. VIZIO’s products are found at Costco Wholesale, Sam's Club, Sears, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Good Housekeeping's Best Big-Screens, CNET's Top 10 Holiday Gifts and PC World's Best Buy among others. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.
 
The V, VIZIO, TruLED, Extreme VIZIO Technology XVT, VIZIO Internet Apps, 480HZ SPS, 240Hz SPS, Thin Line, Smooth Motion, Razor LED, Smart Dimming, Where Vision Meets Value names, phrase and symbols are trademarks or registered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.

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Source: VIZIO, Inc.
 
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Press Contacts:
Jim Noyd
Noyd Communications Inc.
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Charley Fitzwilliam
Leader Enterprises
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E: cfitzwilliam@leaderenterprises.com