VIZIO Executive: Streaming Is Starting To Overtake Traditional TV Viewing

The use of streaming video services is growing at a fast pace, and TV viewers may soon be getting the majority of their content from streaming services, believes Vizio CTO Matt McRae. “We are getting close to an inflection point,” he told me during a recent interview.

McRae’s opinion may be controversial, but he has some data to back it up: Vizio is keeping close tabs on how consumers are using the company’s smart TVs. This year, the company for the first time noticed some weeks during which smart TV app usage peaked above 50 percent of total aggregate time spent with Vizio’s smart TVs in the US.

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