Waynick Looks to Take VIZIO Up Market

IRVINE, CALIF. — Vizio chief sales officer Randy Waynick said recent fourth-quarter numbers issued by market analysts showing his company atop the U.S. LCD market for unit shipments with 28 percent growth was a testament to the brand’s decision to go more upscale in its product planning. 

The company that was once known as the “where vision meets value brand” has picked up a new moniker of “entertainment freedom for all,” looking to shake the notion that the brand belongs in the opening-price-point club. 

Instead, Waynick said, Vizio’s big growth last year came from TVs with advanced feature sets and picture performance, as is offered in the XVT-model series. The company also believes that its decision to launch the world’s first passive-glasses LCD TV system last December has put it on the right track to soon lead the industry in 3DTV shipments as well. 

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