Vizio Maintains Lead in U.S. LCD TV Market

Riding a wave of demand for its light-emitting diode (LED)-backlit televisions, Vizio Inc. managed to maintain leadership in the U.S. market for liquid-crystal display televisions (LCD TV) in the fourth quarter as well as for the entire year in 2010, according to new IHS iSuppli research.

U.S.-based Vizio in the fourth quarter shipped 2.9 million LCD TVs, up 78.9 percent from 1.6 million in the third quarter. This gave the company a 27.6 percent share of unit shipments, up from 19.5 percent in the third quarter. Vizio’s lead over second-place Samsung expanded to 7.4 percentage points in the fourth quarter, up from 2.1 percentage points in the third quarter.

Topped by a strong fourth-quarter performance, Vizio padded its leadership of the U.S. LCD TV market for the entire year of 2010. Company market share amounted to 21.3 percent in 2010, up from 18.3 percent in 2009. Vizio’s lead expanded to 2.5 percentage points over chief rival Samsung, up from 1 point in 2009.

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