Samsung, Sony and Panasonic push to target niche TV market
July 22, 2010
...Although the market is fairly competitively priced, Vizio has positioned itself as the #1 LCD TV company (at least in 2009) that offers "leading technology at a price everyone can afford." Vizio, in other words, sells low price HDTVs, in high quantities, to the commonman. In New York last month, Vizio featured a series of 3D TVs that utilized $10 glasses instead of $100 glasses. The idea was to make entertainment an affordable reality to consumers who can't spend $1500 on 3D glasses to host 15 people.
With every move, Vizio tries to make TVs affordable.
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