Netflix expands consumer electronics distribution

January 7, 2009
By: Larry Dignan

Netflix’s streaming service will be embedded on most brands of digital TVs and Blu-ray disc players via five distribution pacts announced Thursday.

Netflix’s streaming service success can largely be attributed to a variety of embedded distribution pacts. At CES 2010 in Las Vegas, video rental service inked deals with:

• Funai, which distributes the Philips, Magnavox, Sylvania and Emerson brands in the United States
• Panasonic
• Sanyo
• Sharp
• Toshiba

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