Beyoncé, Batman, the 2010 Super Bowl and VIZIO

The Orange County Register
January 28, 2010
By Tamara Chuang

Vizio’s latest super-celebrity endorser  Beyoncé Knowles-Carter will indeed star in the Irvine HDTV company’s Super Bowl 2010 commercial, the company said this morning.

The 60-second commercial was directed by  Wally Pfister, a 3-time Academy Award nominee for cinematography who worked on “The Dark Knight” and “Batman Begins.  It will air during the fourth quarter of the game. No sneak peeks were revealed.

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