TV Maker Vizio Is Building an Ad Business of Its Own

Sahil Patel

Wall Street Journal

It is forming a unit called Vizio Ads to sell advertising on its SmartCast internet-connected TV operating system. Today those ads are largely sold by other companies whose programming appears on SmartCast.

The company plans to hire about two dozen ad sales executives across the U.S. through 2020 to work in Vizio Ads, which will reside alongside Inscape, Vizio’s TV data operation, within the company’s “platform” business, said Mike O’Donnell, senior vice president of the platform group. Vizio has hired six ad sales executives so far, Mr. O’Donnell said.

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