What are HDR TVs and Why is Every Manufacturer Selling Them Now?


Digital Trends
By Ryan Waniata
May 3, 2015

To be clear, Dolby isn’t getting into TV manufacturing. The company is instead creating the licensing and processing software that will determine how Dolby Vision is utilized in TV manufacturing. Several TVs will be touting Dolby’s HDR technology in the near future, but the models that will see production will likely be a far cry from that super-bright screen that had the industry insiders’ hearts all a twitter. VIZIO's new Dolby Vision-approved Reference 4K UHD TV, for instance, has an LED light output that peaks at 800 Nits — a nice jump from the average TV, but nowhere near that blazing 4,000 nit display.

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