VIZIO Ad Works Against the Curve of Competitors

OCBJ.com
By Mediha Dimartino
January 20, 2015

VIZIO Inc. is taking a stab at its competitors’ curved TV sets with a new ad for “anti-curved glasses.” The fictional product is available in “three easy payments of $99” and can “turn a curved TV into a beautiful flat screen.”

The video spot, which has the look and feel of a late-night infomercial, also offers a free “seating chart” to help viewers find the best angle to view their curved TVs, and a detachable drink holder. But that’s not all—the Irvine-based company is also offering “state-of-the-art caution tape so no one bumps into those curved TV corners.”

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