VIZIO takes 4K TV down to $600, Aiming for Middle-Class USA

Slash Gear
By Shannon Burns
April 13, 2015

The last time we spoke about "affordable" 4K TVs, VIZIO was the brand we were speaking about. That was back in September of 2014, and the word "affordable" was tossed around rather willy-nilly. At $999, a television isn't exactly the sort of equipment the average middle-class citizen is going to be picking up more than once every few years. Fast forward to April 2015 and VIZIO's newest stab at the market is a 4K TV with a price just 60% of that which they presented a half a year ago.

This newest action comes from VIZIO in a slightly smaller package, but a far cheaper price. The least expensive set VIZIO offered with 4K resolution before cost $999 and had a 50-inch display.

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