Viewers Are the Calm Inside the Storm in VIZIO's Great New Ads - So Captivating, You'll Ignore Everything Else

AdWeek.com
By Tim Nudd
November 6, 2014

It's hard for TV manufacturers to advertise picture quality in commercials. Viewers, after all, will be watching the ad on their own TV sets, not yours. Many marketers settle for telling you how great it is, or offering metaphors for it. But VIZIO is trying a different approach, with delightful results.

To read this entire article, please click here .