When It Comes to TVs, Forget 4K … It’s the Brightness, Stupid

Imaging experts like Griffis have thirsted for “more, faster and better pixels.” While the consumer electronics industry has been obsessed with more (HD! 4K HD! Retina Display!) and broadcasters and filmmakers have taken tentative steps toward faster (“The Hobbit” at 48fps! TV sports at 60fps!), Griffis has led lobbying for making pixels better, which means brighter pictures showing a wider range of colors.

Dolby, where Griffis holds the title executive director of technology strategy, office of the CEO, has lined up behind his crusade. At the Consumer Electronics Show last week, the company unveiled its Dolby Vision technology for high dynamic range TV. Three companies also unveiled Dolby Vision UHD TVs: Sharp, TCL and Vizio. Vizio aims to bring its Dolby Vision TVs, dubbed the Reference Series, to market in the second half of 2014.

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