The Fine Print.
VIZIO, Inc. and its affiliates (“VIZIO” or “we”) respect your privacy. Your privacy is a priority at VIZIO, and we take responsible measures to protect it.
Notice about viewing data and other user tracking:
What information we collect
Personal Information. We collect various categories of data that can be used to identify or contact a specific person directly from purchasers and users of our consumer products and services. We call this “Personal Information.” When you interact with VIZIO, we may collect Personal Information relevant to the situation, such as your name or contact information including mailing address, phone number, or email address. If you make purchases directly from VIZIO, for example at our online store at VIZIO.com, we also collect your payment (i.e., credit card) information. VIZIO collects Personal Information when you purchase a product from us directly, register a VIZIO product or service, open a MyVIZIO account online, access certain VIZIO services, contact us for warranty service or customer or technical support, enter a sweepstakes or participate in surveys, promotions and giveaways. From time to time, we may offer additional products, features, services and promotional opportunities that would require you to submit Personal Information to VIZIO in order to participate.
Personal Information of Children under 13. VIZIO recognizes that parents, guardians, or other adults often purchase our products for family use, including use by minors. We will not knowingly collect Personal Information from children under age 13 for any purpose nor will we knowingly accept registration from them. In some cases, particularly where information is collected electronically, VIZIO may not be able to know whether information was collected from a child under age 13. VIZIO treats this information as though it were provided by an adult. However, if we learn that we have collected Personal Information of a child under age 13, we will attempt to delete that Personal Information as soon as possible and take any other measures required under applicable law.
Non-Personal or Anonymous Information. We also collect data in a form that does not, on its own, permit direct association with any specific individual. We consider this Non-Personal or Anonymous Information. We may collect, use, transfer, and disclose Non-Personal Information for any purpose. Examples of Non-Personal Information we collect, use and share include the IP address you use to connect your Internet-connected products, your ZIP code, the online services you visit, as well as information about your VIZIO product such as MAC addresses, product model numbers, hardware and software versions, chipset IDs, and region and language settings. We also collect information about the products you request or purchase, the presence of other devices connected to your local network, and the number of users and frequency of use of VIZIO products and services. VIZIO also collects Anonymous Information regarding customer activities on our websites, on Internet-connected products and services, and on VIZIO's Internet store.
How we use the information we collect
Non-Personal or Anonymous Information. We use Anonymous Information for many reasons, including to determine how people use the VIZIO products and services, and how they interact with vizio.com. For example, this information tells us how often users click on advertisements, which files are downloaded most frequently, and which online services are the most popular. Analyzing this data allows us to improve the performance of VIZIO products and services.
Combinations of Data. VIZIO may combine the Personal Information and Anonymous Information with other information so that we can provide and improve our products, services, website, and other offerings.
How we share information
Sharing with Third Parties. We may share Personal Information and Non-Personal or Anonymous Information with some third party companies who work with us in our business, such as delivering content, processing payments, addressing warranty claims, and receiving marketing assistance. These companies may help us process information, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in VIZIO products and services, or conduct customer research or satisfaction surveys. When we supply Personal Information to these third parties, we require them to use it only for the function or purpose for which they are working with VIZIO, and prohibit disclosure except at our direction consistent with the services they are contracted to provide.
Aggregating Information. We aggregate Personal Information and Anonymous Information that we collect, and exchange it (in a form no longer personally identifiable) with advertisers and other partners who are interested in the use and performance of the VIZIO products and services. We share this information so that our partners also may provide you with an optimal user experience and better understand how users access the VIZIO products and services.
Disclosing Information. We will disclose Personal Information as required by law, or if in our judgment it is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena); the information is relevant to a crime that has been or is being committed; an emergency exists that poses a threat to your safety or the safety of another person; or it is necessary to protect the rights or property of VIZIO or our employees. If the ownership of VIZIO or an affiliate or their assets changes as a result of a merger, acquisition, sale of assets, or in the unlikely event of a bankruptcy, your information may be transferred to another company. If we believe a transfer results in a material change in the use of the Personal Information we've collected or received about you, you will be given the opportunity to opt out of the transfer.
International Transfers. VIZIO is a company located in Irvine, California in the United States. If you are located in Canada, Mexico or elsewhere outside of the United States, please be aware that any information we collect may be processed and transferred to the United States and be subject to U.S. law. By using VIZIO products and services or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information to and in the U.S.
How we protect information
Protective Measures. VIZIO has implemented systems designed to maintain the confidentiality of the Personal Information that it collects. VIZIO maintains internal practices designed to protect the security and confidentiality of this information by, among other things, limiting employee access to and use of this information. When you provide VIZIO with sensitive Personal Information such as credit card numbers over the Internet, we encrypt your transmissions using SSL (“Secure Sockets Layer”), and other industry standard security technology. While no one can guarantee the security of a website, Internet transmission, computer system or wireless connection, we do employ common safeguards intended to mitigate the risk of unauthorized access or disclosure of the Personal Information we store or handle. We keep such information on servers located in controlled facilities that are protected by firewalls and employ other technical measures designed to prevent intrusion or unauthorized access to our data centers. We maintain written policies and procedures for the protection of the Personal Information collected, stored, handled, or processed on our systems. For employees with access to Personal Information, we provide training to employees on privacy and data security.
Third Party Security Measures. VIZIO also contractually requires third parties with access to the Personal Information or Viewing Data (which is anonymous) to prevent its disclosure or misuse, such as through the deployment of administrative, technical and physical security measures appropriate to the sensitivity of the data being processed or stored.
How you can access or remove your personal information
VIZIO.com: Do Not Track
VIZIO does not knowingly track Personal Information about visitors to VIZIO.com over different sites and over time, and it does not enable third parties to do so, regardless of whether VIZIO detects a do-not-track or similar signal from a visitor’s browser.
Where applicable, if you post user comments or engage in similar activity, please remember that anything you post may be publicly available. In other words, publicly displayed information is public. Portions of your user profile may also be available to other users of or visitors to our websites. Any such submissions to VIZIO will be public and will not be considered private information and not Personal Information or Anonymous Information. We do not control, and are not responsible for, the actions of other users of the VIZIO website with respect to any information you post. In addition, information that you post may be collected and used by others to send you unsolicited messages and for other purposes.
How to contact us
Smart Interactivity -- Overview
Smart Interactivity is a feature on Internet-connected VIZIO televisions that recognizes onscreen content. Currently, we only use this feature to gather data on a non-personal or anonymous basis, as described below. You have the option to turn this feature off at any time directly from the menu of your television.
What viewing data we collect
For VIZIO televisions that have Smart Interactivity enabled, VIZIO will collect data related to publicly available content displayed on your television, such as the identity of your broadcast, cable, or satellite television provider, and the television programs and commercials viewed (including time, date, channel, and whether you view them live or at a later time). This data is referred to as “Viewing Data.” The Viewing Data collected by VIZIO is anonymous and does not contain Personal Information. VIZIO does not collect Viewing Data from televisions located outside the United States.
Except where prohibited by law or policy, the Smart Interactivity feature is turned on by default. However, at any time you may turn off Smart Interactivity (and the associated collection of Viewing Data) from the menu of your VIZIO television. Turning Smart Interactivity off will not affect the performance of your VIZIO television or any online services. For specific instructions on how to turn Smart Interactivity off or on, see the text below under the heading “How to Turn Smart Interactivity Off or On.”
How we use the viewing data we collect
VIZIO currently uses the Viewing Data collected from Smart Interactivity for the following purposes:
- Beginning October 31, 2015, VIZIO will use Viewing Data together with your IP address and other Non-Personal Information in order to inform third party selection and delivery of targeted and re-targeted advertisements. These advertisements may be delivered to smartphones, tablets, PCs or other internet-connected devices that share an IP address or other identifier with your Smart TV.
- VIZIO combines the Viewing Data with IP address and other Non-Personal Information as well as other non-personal information (such as demographic information) it obtains from third parties in order to enhance, model and further analyze the Viewing Data.
- VIZIO shares the Viewing Data with media and data analytics companies as described below under the heading “How We Share the Viewing Data.”
- VIZIO does not combine or associate the Viewing Data with Personal Information.
How we share the viewing data
VIZIO shares the Viewing Data in the aggregate with media and data analytics companies who have a business need to analyze television viewing behaviors in the aggregate. This analysis permits these companies to make, for example, better-informed decisions regarding content production, programming and advertising. VIZIO minimizes the sharing of Non-Personal device identifiers such as IP addresses. In most cases VIZIO hashes and replaces these identifiers before sharing them with our media and analytics partners. When VIZIO shares IP addresses with third parties, VIZIO imposes strict conditions of confidentiality and use on such third parties.
We also share Viewing Data to facilitate the display of tailored advertisements on other devices. As of October 31, 2015, VIZIO will share Viewing Data, together with the IP address associated with the corresponding VIZIO television, with limited third parties with whom we have specifically partnered. These third parties may combine this information with other information about devices associated with that IP address, in order to customize the advertisements displayed on those other devices.
You always have the option to turn off the collection of Viewing Data in your television’s settings menu. However, for a period of time you may continue to see tailored ads on other devices that were targeted on the basis of Viewing Data that was shared before you turned off collection.
How we protect the viewing data
VIZIO first protects the Viewing Data by not combining or associating the Viewing Data with Personal Information, even if VIZIO has collected Personal Information from other sources, such as an online purchase, account creation, or product registration. VIZIO also protects the Viewing Data according to the same standards that it uses to protect Personal Information and Non-Personal Information as described above, including by requiring the third parties who analyze or use the Viewing Data to employ reasonable security measures.
Even though the Viewing Data does not contain Personal Information, VIZIO encrypts the Viewing Data before transmission over the Internet.
How you can turn smart interactivity off or on
At any time you may turn Smart Interactivity off or on directly from the menu of your VIZIO television. Turning Smart Interactivity off will disable all future collection of Viewing Data.
For textual as well as graphical instructions on how to turn Smart Interactivity off or on, visit http://www.vizio.com/smartinteractivity. If you are unable to locate the Smart Interactivity setting on your VIZIO television, contact VIZIO customer service by emailing [email protected] or calling (855) 472-8817. Please note that if your television is ever reset to factory settings, the television will return to its default settings, and Smart Interactivity will be reset to the “on” position. You may again turn Smart Interactivity off by following the procedure described above.
Summary of recent changes