Like many internet-connected TVs, VIZIO Smart TVs or other display units are equipped with Automated Content Recognition (ACR) technology that (when enabled) is able to use video and audio data to recognize what is playing on the TV and send information back to VIZIO about what is showing (“Viewing Data”).
This feature was formerly called “Smart Interactivity,” but we are referring to the feature in our policies and settings today and in the future as “VIEWING DATA.”
You have the option to turn this feature off at any time directly from the Settings menu of your TV or video display.
Viewing Data will only be collected from units that choose to “AGREE” to collection and use of Viewing Data. Thereafter, at that time, and any time after, you will have the option to change the setting for the ACR feature/Viewing Data collection off or on. Disabling Viewing Data will not, however, affect or limit Activity Data collection through the SmartCast Product. Reminder for SmartCast Product users: Viewing Data may be combined and associated with a myVIZIO account name if you create one or link to it. Please review the SmartCast Supplement for further information.
The information we collect about what is playing on the TV or video display will be used by VIZIO in the aggregate to help improve the design of our products, software and services, and by media companies and advertisers to gain insights at a summary level about programming and ad effectiveness.
Viewing Data may also be used to tailor the ads or content you see on devices that share the same IP address as the VIZIO device.
VIZIO’s data partners are sometimes authorized to enhance Viewing Data with household demographic data and other online and offline data (e.g. purchases, location, and other consumer behaviors they have separately collected, including on devices also associated with the same IP Address as the VIZIO products).
What is Viewing Data?
For VIZIO devices that have agreed to Viewing Data collection, VIZIO will use ACR technology to collect data about when a VIZIO device is turned ON/OFF and what is playing on the VIZIO device, including the identity of your broadcast, cable, satellite TV provider, and the audio and video programming content and commercials viewed (including time, date, volume, channel, input, and whether you view them live or at a later time). VIZIO will also collect the identity of an Over the Top (OTT) device and third party services or applications, such as streaming service providers, (including stream and launch events for movies, TV shows, episodes and channels) that you connect to. Video and audio analysis and data collection using ACR is referred to as “Viewing Data.”
The Viewing Data collected by VIZIO is not associated with name or contact information, even if you register your VIZIO product for registration purposes. Instead, Viewing Data is paired with IP address or unique device identifiers.
The ACR software also periodically collects other information about the TV or video display, including IP address and the media access control (“MAC”) addresses of available access points. Viewing Data is maintained and used in an unidentified format, and VIZIO does not attempt to re-identify the data to associate it with individual customers and prohibits its authorized data partners from attempting to do so as well.
At any time you may turn this ACR functionality on or off from the Settings menu of your VIZIO TV or video display. Turning it off will not affect the performance of your VIZIO TV or video display or any online services. For specific instructions on how to turn off or on the ACR feature that collects Viewing Data, see the text below under the heading “How you can control the collection of Viewing Data."
How Is Viewing Data Used and Shared?
At VIZIO, we associate Viewing Data and other data about the performance, settings, or features of particular VIZIO devices to deliver optimal customer support services and to help marketers deliver more relevant advertising.
VIZIO also licenses TV viewing history (Viewing Data) for a fee to select data partners for specified purposes through written agreements which strictly prohibit attempts at identification or re-identification of shared information.
Summary Analytics and Reports. Our select data partners may analyze Viewing Data in order to create summary reports and analysis to use internally or to help deliver relevant information and advertising to groups of customers that may be most interested in this information and advertising. When we license Viewing Data for this purpose, in all cases, we never share your name or contact information with these data partners, and these data partners are strictly prohibited from attempting to re-identify individual customers. These summary reports are instead built from an automated analysis of individual data elements, without connecting individual viewing behaviors or other data to any known natural person. For example, advertisers want to measure and understand the effectiveness of their promotions, in the aggregate. Thus, a VIZIO data partner may identify another device that shares an IP address with the TV or video display and analyze, (a) whether a particular website was viewed or commercial location visited by a device with location tracking enabled (e.g., a smartphone) after a related promotion was viewed, (b) whether a particular program was viewed following exposure to a promotion for that program. In addition, some data partners are authorized to use a third party data aggregator to identify demographic traits (such as gender or age range or income range) associated with the IP addresses that VIZIO collects, and then send to the data partners the demographic information associated with those IP addresses.
Audience Measurement. VIZIO and these select data partners also use Viewing Data to understand what customers watch in order to deliver more relevant content and advertising, for example, by determining which programs are most popular, how many people watch a program to its conclusion, and whether and how often people are watching commercials. VIZIO and these select data partners may also combine Viewing Data with other demographic and similar information, including by working with data aggregators.
Tailored Advertisements. VIZIO also licenses Viewing Data to select data partners for the purpose of targeting advertising to other digital devices that share the IP address of VIZIO TVs, based on viewing history collected from that TV. VIZIO Data partners are sometimes authorized to enhance Viewing Data with household demographic data and data about digital actions (e.g. digital purchases and other consumer behavior taken by devices associated with the IP Address we collect), for the purpose of delivering relevant advertising to these associated devices.
VIZIO does not permit data partners (nor itself directly) combine or associate the Viewing Data with Personal Information.
REMINDER: You always have the option to control the collection of Viewing Data in your TV or video display’s Settings menu. Viewing Data collection is only enabled if a user AGREES to this collection. However, for a period of time you may continue to see tailored ads on other devices that were targeted on the basis of Viewing Data that was shared before you turned off collection. Disabling the Video ACR (Viewing Data) feature in the Settings Menu will not, however, affect or limit Activity Data collection through SmartCast Products, which is used to personalize and recommend content within the SmartCast Product or SmartCast Mobile App. Refer to the “SmartCast Supplement.”
How Does VIZIO Protect Viewing Data?
VIZIO first protects the Viewing Data by not combining or associating the Viewing Data with Personal Information, even if VIZIO has collected Personal Information from other sources, such as an online purchase, or product registration. VIZIO also protects the Viewing Data by requiring the third parties who analyze or use the Viewing Data to employ reasonable security measures.
Even though the Viewing Data does not contain Personal Information, VIZIO encrypts the transmission of Viewing Data to its select data partners over the internet.
How Can I Turn Off or On the Viewing Data (ACR) Feature?
At any time you may turn ACR (Viewing Data) collection off or on directly from the menu of your VIZIO TV or video display. Turning ACR (Viewing Data) off will disable all future Viewing Data collection.
For textual as well as graphical instructions on how to turn Viewing Data (ACR) off or on, visit http://www.vizio.com/viewingdata. If you are unable to locate the Viewing Data setting on your VIZIO TV or video display, contact VIZIO customer service by emailing firstname.lastname@example.org or calling (855) 472-8817. Please note that if your TV or video display is ever reset to factory settings, the device will return to its default settings, and Viewing Data will be reset to the “OFF” position. You may again turn the feature on by following the procedure described above.