Privacy Policy Addendum for California Residents

Under the California Consumer Privacy Act or CCPA, California residents are afforded certain rights regarding their personal information. 

Data Access Requests.  A California resident may request access to:

  • the categories of personal information we have collected, the categories of sources of that information, and the purposes for collecting that information;
  • the specific pieces of personal information we have collected; and
  • the categories of third parties with which we have shared the personal information.

Date Deletion Requests.  California residents may also request that we delete their personal information.

How you can access or delete your Personal Information. If you are a California resident and want to make an access or deletion request, please click here.    

Do Not Sell My Personal Information.  We use cookies and other technologies on our site for advertising purposes,  and other companies receive information about site activity associated with your browser or device and use that information to serve you ads on other sites.  You have choices about the use of cookies and other technologies.  See Cookies and Other Similar Technologies in the Privacy Policy for more information.  You may also opt-out of the sharing of this information by clicking here:  Do Not Sell My Information.

VIZIO will not unlawfully discriminate against you for exercising your privacy rights.

Collection and Sharing of Personal Information.  Below are tables explaining the personal information we collect from your devices and from other interactions with us and how we source, handle, and share this information.

In addition, please note that VIZIO will disclose information as required by law, or if any of the following applies in VIZIO’s judgment:

  • It is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena).
  • The information is relevant to a crime that has been or is being committed.
  • An emergency exists that poses a threat to your safety or the safety of another person, or it is necessary to protect the rights or property of VIZIO or VIZIO’s employees.
  • If the ownership of VIZIO, Inc. or an affiliate or their respective assets changes as a result of a merger, acquisition, sale of assets, or in the unlikely event of a bankruptcy, information may be transferred to another company. That company may only use information in accordance with the VIZIO Privacy Policy.

CCPA – When you Visit the Site or Interact with Us.

Categories of Information

Uses of Information

Sharing of Information

Identifiers, including your name, email address, login credential, phone number, and mailing address.

 

We use this information to fulfill requests, to communicate with you, assist with registration and log-in functionality, to promote and fulfill VIZIO promotions, and to keep track of your information requests.

We share this information with our service providers to deliver our services and features, to facilitate our customer support interactions and responses to requests you make, to market to you about our products, and to process purchases.

Personal information as defined by Cal. Civ. Code 1798.80, such as your name, address and telephone number

We use this information to fulfill requests, to communicate with you, assist with registration and log-in functionality, to promote and fulfill VIZIO promotions, and to keep track of your information requests.

We share this information with our service providers to deliver our services and features, to facilitate our customer support interactions and responses to requests you make, to market to you about our products, and to process purchases.

Commercial information, such as information about the products you request or purchase.

We use this information to process and fulfill your requests, to communicate with you, to promote and fulfill VIZIO promotions, and to keep track of your information requests.

We share this information with service providers to process customer purchases from VIZIO. This includes when we share data to deliver products to you, to process transactions, or to fulfill customer orders or requests.

Internet or other electronic network activity information, including search and browsing history, information collected from cookies and similar technologies, and analytics data.

We will use this information to operate and improve our site, personalize your experience, perform analytics, to deliver ads and promotions about our products, to assess your interest in VIZIO products and services, and to conduct customer research and surveys.

 

We will also use this information to help you find retailers to purchase the VIZIO devices you are interested in.

We share your information with service providers who provide analytics, advertising, and other services for us.

Geolocation data

VIZIO collects IP addresses on the VIZIO Site to derive zip-code level location to better understand how our Sites are being used and to provide you with relevant advertising. 

We share this information with service providers who assist with the functionality of the Site.

Inferences derived from personal information

We use this information to derive insights about our customers and their preferences, in order to improve our products and services.

Not applicable.

CCPA – When You Use a VIZIO Internet-Connected Device or Service.

Categories of Information

Uses of Information

Sharing of Information

Identifiers, including your name, email address, and usernames / login credentials.

 

VIZIO also collects device identifiers (including IP address, MAC address, and product model numbers), and “friendly names” for devices.

 

Certain of this information may also constitute personal information as defined by Cal. Civ. Code 1798.80, including your name and email address.

This information is used to provide firmware upgrades, register your device, assist with connecting devices to the internet or other devices, and otherwise to support the operation of VIZIO devices.

VIZIO also uses this information to deliver and personalize service, recommendations, and advertising according to the device or account being used.

 

This information is shared with service providers to provide firmware upgrades, assist with product registration and support, assist with connectivity, and otherwise supporting the operation of VIZIO devices.

This information is shared service providers in order to delivering content to you, to operate VIZIO devices, to provide our services, and to deliver ads and promotions to you.

 

Internet and electronic network activity, such as operational and technical data (such as hardware and software versions chipset IDs, region, and language settings) and Activity Data.

Operational & Other Technical Data

VIZIO uses operational and other technical data to provide firmware upgrades to VIZIO devices, assist with connecting the VIZIO devices to the internet or to other internet-connected devices (i.e. speakers, tablets, or smartphones), and otherwise support the operation of VIZIO devices.

Activity Data

VIZIO uses Activity Data to provide SmartCast services, assist with device connectivity, create new products and services, to deliver advertising on SmartCast Products or third-party applications, to understand the effectiveness of such advertising, to send information about VIZIO products and services, and to personalize and recommend content. VIZIO may also use Activity Data collected to provide summary reports to application partners or third-party advertisers.

 

Viewing Data

 Device data collected from Internet-connected VIZIO devices and TV displays may be associated with Viewing Data and other data about the performance, settings, or features of particular VIZIO device and shares it with select data partners for specified purposes, through written agreements which strictly prohibit attempts at identification or re-identification of shared information. These select data partners use Viewing data for summary reports and analytics, audience measurement, and ad targeting and selection, including during broadcast, cable, satellite or internet based television programming. In doing so, these select data partners may combine and enhance Viewing Data with demographic information, digital activities (online purchase activity) or information from offline and online sources.

 

VIZIO may combine information (including Activity Data or Viewing Data) collected with other information so that VIZIO can provide, market, and improve VIZIO’s products and services – such as by enhancing popular product functionality and by modifying services to better meet VIZIO’s customers’ needs. VIZIO may also match your data with VIZIO’s partners’ data to help market VIZIO’s products or services to you and provide advertising tailored to your individual interests based on how you browse and shop online.

Operational & Other Technical Data

VIZIO shares operational and other technical data with service providers to provide firmware upgrades, assist with connectivity, and otherwise support operation of VIZIO devices.

Activity Data

VIZIO shares Activity Data with service providers to assist with analytics about product usage and to deliver relevant content and advertising.

Viewing Data

Viewing Data is shared with companies only at the instruction of users who have agreed to Viewing Data collection and sharing.  These data partners include analytics companies, media companies, advertisers, ad agencies, and other ad technology companies.

VIZIO also shares Viewing Data with authorized service providers.

Geolocation data collected from IP addresses and wi-fi access points

VIZIO collects IP addresses and/or wi-fi access points from SmartCast Products and VIZIO Internet-connected TVs and displays to assist in determining their zip code level location information (with no precise targeting of the physical location of devices at a more local level).

VIZIO may share geolocation data with service providers.

 

VIZIO shares IP Address with Viewing Data to companies only at the instruction of users who have agreed to Viewing Data collection and sharing. 

Audio, electronic, visual, thermal, olfactory or similar information

Please refer to uses of Viewing Data discussed under the category:  Internet and electronic network activity.

 

Please refer to sharing of Viewing Data discussed under the category:  Internet and electronic network activity.

 

Inferences derived from personal information

Please see prior discussions of (i) personalization of content and advertising and (ii) the collection and sharing of Viewing Data.

Please see prior discussions of (i) personalization of content and advertising and (ii) the collection and sharing of Viewing Data.