By David Katzmaier
October 2, 2012

Today Vizio announced pricing and immediate availability of its new lineup of big-screen HDTVs in advance of the holiday shopping season.

Is it too early to think about holiday shopping? Not if you're a TV maker like Vizio.

We recently reviewed two impressive, high-value Vizio TVs, the 32-inch E320i-A0 and the 47- and 55-inch M3D0KD series, but the company is just getting warmed up. Today it announced a slew of new big-screen TVs, highlighted by the 60-inch E601i-A3, which is available now for $999.

That's just about the lowest price I've seen for a 60-inch LED TV with Smart TV. The E601i-A3 offers Vizio's VIA apps suite, which has one of the most comprehensive content lineups around, albeit nested in a ho-hum interface. Vizio also includes its "flipper" remote with the backside QWERTY keyboard to ease searches within apps, although unlike some Smart suites VIA omits a web browser. The edge-lit LED panel has a matte finish and refreshes at 120Hz.

Vizio also offers the same TV in 70 inches for another grand, model E701i-A3. Again, that's one of the lowest prices anywhere for a 70-inch TV. Both of these sets compete directly against Sharp, namely that company's value-priced LC-LE640U series.

In addition, Vizio also launched three new models in its step-up M series, one at 55 inches and two at 65. Aside from screen size their specifications seem similar to the 60- and 70-inch E models, so at first blush the E's seem like the superior bargain. One of the two new M-series 65-inchers, model M3D651SV, has passive 3D Vizio calls "Theater 3D".

To read more of this article, please click here.