Advertising Age
By: Beth Snyder Bulik
November 16, 2009

Five years ago, the Vizio brand was a newbie in the high-definition TV space. By early 2009, it was the No. 1 selling LCD brand in the U.S.

But the goal of the U.S.-based company was never to be a major player just in the TV industry; it is to be a household brand across the consumer electronics space, said Jason Maciel, director of marketing at Vizio.

This year, the now not-so-upstart company introduced a portfolio of products. Its Blu-ray player is not only a natural companion to its high-definition flat panels, but it also moved the brand into the underserved emerging Blu-ray market.

To read more of this VBR100 review please click here.