Sucess Magazine
By: Steven Strauss
April 2010

A Big Risk for a Big Payoff

It’s the hope of many an entrepreneur: Get your product not only into one of the big-box stores, but into the epitome of the big-box store, Costco. The murmurs of the crowd begin. “If we could get our stuff in Costco,” they dream, “just about everything would be well in the world.”

Meet William Wang, the slayer of Costco, the titan of TV, the visionary of Vizio. His company is the maker of what has become one of Costco’s most popular products: flat-screen televisions. That alone is a remarkable feat when you consider that not only is his company less than a decade old, but televisions were barely even on Costco’s radar when they started selling Vizio TVs in 2003.

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